We are all living in a world that is fast going digital. From booking a train ticket to booking a cab, from renting a room in an unknown city to buying a plot, from ordering food to watching movies, from taking doctor's advice to reading a book, everything has gone digital.
Under such circumstances, we cannot choose to ignore the major shift - people adopting digital platforms and spending time over it. This has leveraged a great opportunity for marketers and hence, opened a whole new world of possibilities.
This opportunity has been availed by people in the form of digital marketing. Most brands have started maintaining their online reputation and website functioning. The reason is digitalization of people's world.
Digital Marketing Day Celebration
An average person spends 8 to 10 hours over the internet today cumulatively and becomes a customer in the digital world. Thus, the leading Digital Marketers of India decided to celebrate Digital Marketing Day all over the nation on 16th December 2018.
Digital Marketing Day is an initiative to discuss and share things related to digital marketing. This would create awareness among people and help them utilize the power of digital marketing better.
Although digital marketing is more popular in South India, as compared to North India, Digital Marketing Day was celebrated for the first time in the city of Lucknow, as a joint initiative of Feeding Trends and Digital Ashish.com.
Lucknow’s First-Ever Digital Marketing Day was celebrated with a gathering of 50 people at UP Press Club on 16th December 2018. This would be a recurring event starting from 2018, in order to continue the digital marketing awareness drive.
About The Initiators of Digital Marketing Day in Lucknow
Ashish Shukla (Founder of Digital Ashish.com), is the main figure behind this initiative in North India. He has been instrumental in convincing Yash Srivastava (CEO of Feeding Trends), to jointly take the Digital Marketing Day celebration forward.
The celebration gathered people from all walks of life. There were students, Digital Marketers, and Business owners, participating in the celebration and asking questions to aware themselves.
Since it was the first time in Lucknow, the event saw a gathering of 50 people from the city. The audience was addressed by the speakers, Ashish Shukla, and Yash Srivastava, on various topics related to digital marketing.
Key takeaways of the discussion at Digital Marketing Day celebration were:
- Plagiarism (Copy - Paste) of content - videos, audio, text or images is prohibited in the digital world. In case you do so, you must provide credit to the person.
- Digital Marketing has emerged over traditional marketing (which includes email and SMS) in terms of targeting and conversions.
- Utilizing digital marketing tools is not at all difficult. All you need to do is follow the set of rules and regulations released by the platform.
With this, the celebration was a grand success and Lucknowites are waiting for the next Digital Marketing Day.
We are hoping to see you there next time!