The ultimate aim of everything in this world is money. Believe it or not, everyone including you (who is reading this post) and me (who is writing this post), is doing it for money. In fact, every business is being done for money.
Now the big question is where does this money come from? And the immediate answer that will pop up in your mind is clients or customers. But wait a sec. take a breath. Do all clients or customers contribute to the business?
The answer is a ‘no’. Only ‘quality customers’ out of the ‘quantity customers’ contribute to the business. Differentiating between quality and quantity customers is actually quite easy.
Take the example of customers visiting a grocery store in your locality and looking for medicines, or books, or consumer electronics, etc. They never get what they are looking for because they end up getting at the wrong place.
They become the quantity customers that come to the grocery store but not the quality customers that contribute to business by making a purchase. Business startups of every kind must understand the difference.
You don’t need everybody. (Quantity)You need somebody who needs you. (Quality)
If it is still unclear, let me translate the example to the world of the internet. Take the example of website traffic. Consider a person coming to a website that sells beer, smartphones, shoes, furniture etc., in hope of purchasing clothes (because of misleading tags of course).
Do you think that person is going to make any purchase on the website even though the person is a potential customer? No. That’s a quantity customer, contributing to the quantity traffic that the website gets. Any customer that comes to the website and makes a purchase is a quality customer.
In other words, a quality customer would be someone who looks for beer, smartphones, shoes, furniture etc. and comes to this website to make a purchase. Able to see what marketing change is needed?
All startups and all businesses must take into account a marketing review. All your advertising, promotions, and publicity must be customer specific. Relevance is the key to future money gains in the business world.
And cutting down on quantity customers even saves a lot of time!
And as time is equal to money, you save a lot dude!
Don’t be satisfied with just enough money. Strive for more money and even more money. Look out for quality customers because that is what your startup or business needs.
Many will argue that quantity or quality is the choice of business depending on the nature of the business, but trust me, money is the choice of all. And so, quality customers are the choice of all.
The debate of quality vs quantity might extend if business leaders wish to. And we are open to all criticism!