Just yesterday, everybody on the internet was concerned about getting their website ranked on major search engines and building a great social media presence. Businesses operating online were investing a huge sum of money on SEO and SMO, assuming that this is what makes digital marketing.
This mindset was given a blow when the user loved WhatsApp, announced the launch of its business application for Android.
Haven’t heard of it yet?
WhatsApp Business application has been launched for Small and Medium-sized Enterprises (SME) after most of the small business owners in India and Brazil confirmed that the regular WhatsApp Messenger was the easiest communication medium for them.
In fact, small stores like those selling clothes, sweets, bike accessories, etc grew themselves with the help of WhatsApp. Thus, the need to give businesses a better approach on WhatsApp became evident.
Well, wait. The application is presently launched only in a selected markets which include United States, India, Mexico, and Italy, probably from where the majority of WhatsApp users originate.
Its worldwide rollout is also due, making it a boon for B2C companies, especially the smaller ones who are not capable enough to construct a website or a landing page for their business.
How will it help?
Businesses that deal with customers on a daily basis (B2C), can center their marketing and advertising campaigns around the 1.3 billion WhatsApp user base via the business application. They can take down orders, promote offers, build personal bonds and even collect feedback.
Not just this, the Facebook-owned WhatsApp will soon make it a necessity to use this application. (Just like it made the Facebook page a necessity for businesses.)
Like a Facebook Page?
Yes. The business profiles created on WhatsApp Business will function like the Facebook business pages. They have a green check mark to symbolically represent their authenticity and will also appear in searches made by customers on the WhatsApp Messenger.
While the customers can text their nearby businesses for queries, directions, feedback or suggestions, the businesses can only text customer and who have authorized the businesses profiles to text them. (The customers will be knowing when they are talking to a business and can even block them if they are disturbing.)
What about the marketing revolution?
This brings us back to the beginning of this discussion. With a user of 1.3 billion and still counting, the potential that WhatsApp business has can’t be neglected. It can be an efficient medium to boost website traffic, reduce marketing efforts and enhance the ROI.
The little modifications that have been made to make it more useful for businesses will soon see monetization as large enterprises join the pool. (Well, they are capable to pay for it!)
Isn't it something that needs care?
The day is not far when larger businesses would have experts to operate and manage their business profiles, just like they have people to operate and manage their Facebook pages and Instagram accounts!
Intriguingly, ever since Facebook purchased WhatsApp in 2014, it didn’t make any efforts to monetize the platform. Here is how Facebook is going to make its money back, with all the profits! Only business minds will understand how.
But this does not reduce the utility of WhatsApp Business for marketing. Go ahead and try before your competitors take the advantage.