We all are on Facebook. We spend the most precious leisure hours of our life on Facebook. We see a lot of public posts and advertisements on Facebook. And we see fewer posts from our friends and family in our news feed.
Complaints To Facebook
Well, excessive display of ads and public posts in news feed, over the past couple of years, has been the prime subject of complaint by the majority of Facebook users. Fearing that it might result in a loss of A large number of Facebook users, Mark Zuckerberg has taken up a new year resolution - introducing changes to make news feed more meaningful.
Changes In News Feed
Facebook will change the way it does business to emphasise ‘meaningful social interactions’ rather than the type of news feed scrolling that it offers presently. It is addictive to use Facebook and these changes might be detrimental to the businesses if the addiction has to be maintained. But changes will be there even though they hurt businesses who are willing to reach out people without paying to advertise.
User Satisfaction Is Important
Facebook has centred around its users. It is Facebook’s responsibility that users enjoy the services and are not negatively impacted by it. If users don’t find the posts and photographs from their peers on Facebook, the reason why they joined Facebook, do you think they are going to stay on Facebook? Thus, to maintain the user satisfaction, Facebook is ready to bear the loss of engagement.
The purpose of Facebook, to help us connect with each other, should never go missing. As Facebook rolls out this, we shall see less public content like posts from businesses, brand and media in our news feed. All we hope is that the 2 billion people who use Facebook, should spend their time in the most valuable manner. Passive consumption of information should be discarded.