What Is Rankbrain and Why Does It Matter in Seo?

RankBrain is a machine learning algorithm that Google uses to understand the meaning of search queries and to rank your websites in its search results. It was first announced in year 2015, and it is now one of the most important factors in Google's ranking algorithm.

It works by analyzing the search intent and the content of the websites that are returned in the search results. It uses this information to create a model of the query and rank websites based on how well they match the model.

It is important in SEO because it permits Google to rank websites more accurately. In the past, Google's ranking algorithm was based on a number of factors, including the number of backlinks to a website and uses of keywords. However, It allows Google to take other factors, such as the quality of the content and the user's intent.

As a result of RankBrain, is more important than ever to create high-quality content that is relevant to your target audience. You should also focus on building backlinks to your website from high-quality or authority websites. By doing these things, you can improve your website's ranking in Google's search results and attract more visitors or traffic.

Here are some tips on how to optimize your website for RankBrain are as follow:-

• Create a high-quality content that is relevant to your target audience.

• Use proper keywords throughout your website, but do it naturally and avoid keyword stuffing in your website.

• Build backlinks to your website from high-quality and authority websites.

• Keep your website up-to-date with the help of fresh content.

• Regularly monitor your website's performance in search engines.

By the help of these tips, you can improve your website's ranking in Google's search results(SERPs) and attract more visitors.