What Is Difference Between Do-Follow and No-Follow in Seo Uses?

In SEO, a do-follow link is a hyperlink that passes authority and link juice from one website to another website. It is essentially an validation that search engines recognize and consider when determining the credibility and ranking of a website. Do-follow links are the default type of link and are used when a website owner wants to pass their authority to the linked page.

On the other hand, a no-follow link is a hyperlink with an HTML attribute that tells search engines not to pass authority or link juice to the linked page. These links are typically used when a website owner does not want to endorse or pledge for the credibility of the linked content. No-follow links are commonly used for paid advertisements, sponsored content, user-generated links, or in situations where a website wants to avoid potential penalties or spam practices.

From an SEO perspective, do-follow links are generally more desirable as they can contribute positively to a website's search engine rankings. However, a healthy backlink profile should have a mix of both do-follow and no-follow links to appear natural and avoid any suspicious of manipulation. Ultimately, the strategic use of both types of links depends on the website owner's goals, credibility, and the context in which the links are placed.