What Is Conversion Rate Optimization? How to Calculate Cro

If you are a digital marketer or someone who’s interested in learning about digital marketing to promote your business online, you must have come across the term “CRO” in digital marketing blog posts and YouTube videos. But have you ever considered what it means and what’s the job of a conversion rate optimization agency?

In this post, you'll learn what CRO is, why your business should focus on it, and how to get started. So without further ado, let’s get started!

What is CRO?

The end goal behind every marketing campaign is to maximize conversions. The conversion rate optimization process focuses on increasing the number of website visitors who convert or take the desired action. 

During this process, a conversion rate agency in San Diego will understand how users interact with your site, what forces them to take the action, and what might be stopping a website from achieving its goals.

How to Calculate CRO?

Calculating a website’s conversion rate doesn’t involve any rocket science. Just divide the number of conversions by the number of visitors and multiply the result by a hundred to find out the conversion rate.

Formula:

CRO= No. Of conversions/visitors *100

For example, say 1000 visitors land on your website a day and 100 of them buy a single or multiple products in a single session. 

To convert the CRO, divide 100 by 1000 and multiply the result by 100. In this case, your CRO will be 10% —- which is excellent!

Please note that if a single user buys multiple products in a single session, it will still be counted as a single conversion.

Is the Conversion Rate All About Sales?

No, the CRO process is not just about sales. In fact, it’s about the action you want the user to take on your website. For instance, if you are a CRO agency San Diego and want prospects to fill out the lead generation form, a form filled will be counted as a conversion.

So conversion rate isn’t just about selling a product or service but convincing people to take action which can be anything from subscribing to a newsletter, buying an ebook from you, signing up for the trial month of a SaaS product, etc.

Why Should You Invest in CRO?

There are numerous benefits of investing in conversion rate optimization. To name a few:

1. Customer insights

Conversion rate optimization techniques involve a thorough understanding of your prospective customers. What they do, what they expect, and how to satisfy them; CRO puts you in a better position to create highly effective marketing campaigns if you are providing monthly SEO services then you know the importance of CRO.

2. Enhanced user experience

When you dig deep and find out the potential problems with your online experience, you can work on the user experience to further improve it. An improved user experience will give you an edge over your competitors.

3. Scalability opportunities

CRO gives you ample opportunities to scale your online business. When you turn most casual web visitors into buyers, you grow your business and reach new heights.

What Are the Primary Elements of Conversion Rate Optimization?

Now that you know what is CRO, how to calculate it, and why it is important, it’s time to walk you through the primary elements of the conversion rate optimization process:

1. CTAs

Call to action tells your prospects what to do and how to take action which is your ultimate goal. CTAs are placed on a few selective pages of the website. Usually, you have one on the Home page, one on the Service page, and some blog posts too have a call to action.

Apart from that, you can place a CTA anywhere you feel a user might be ready to take the action. Make sure your CTAs are short, concise, and persuasive.

2. Web Copy

Your web copy is another crucial ingredient of your CRO strategy. If the copy doesn’t connect with the audience, you can’t expect them to convert. The copy needs to be written in understandable language — based on your audience’s demographics.

If the copy is actionable and interesting, most of your audience will be compelled to take action.

3. Design

And when we talk about the CRO, the design of your website is as important as the copy and placement of CTAs. Some designs feel instantly appealing, encouraging the visitors to stay longer and explore more.

Choose the right color palette, focus on the alignment, aim for simplicity, and test your design with different elements; you will eventually reach the perfect design to maximize the conversion rate.

4. Page Speed

And lastly, while it may not be visible to your eyes like the copy and design, page speed plays a vital role in driving conversions. According to Google, a website shouldn’t take longer than 3 seconds to lose or it’ll lose 50% of its organic traffic.

So work on your website’s loading speed. Whenever you upload a new video or any form of heavy content, test the speed and keep it within Google's recommended range.

Who to Hire for Conversion Rate Optimization?

The best way to go about CRO is to hire a conversion rate optimization agency in San Diego or any local agency in your city/country. A CRO agency in San Diego will audit your website for potential obstacles a user may be facing, and those obstacles might be leading to lower conversions.

Accordingly, the CRO agency will prepare an action plan to resolve those and experiment with new designs and copies. At the same time, depending on the agency you choose, they might be able to assist you with all your web requirements, such as web maintenance or small changes to the design or back end.

Conclusion

While focusing on driving traffic, don’t forget your end goal. Without conversions, the traffic is of no use. And if a major chunk of the traffic coming to your website is not taking the action you want them to take, go back to the drawing board and figure out what might be leading to lower conversions.