Digital marketing refers to any online marketing with efforts or assets. Email marketing, Pay-per-click advertising, social media marketing, and even blogging are all the best examples of digital marketing they help introduce people to your company and convince them to buy.

There are some of the most common digital marketing assets and strategies businesses use to reach people online are as follows:-

DIGITAL MARKETING ASSETS:- Anything can be a digital marketing asset. It simply needs to be a marketing tool you use online to promote your business. That being said, many people don’t even know how many digital marketing assets they have at their disposal.
Here are just a few examples of these assets:-
Your website
Branded assets (logos, icons, acronyms, etc)
Video content (video ads, product demos, etc)
Images (infographics, product shots, company photos, etc)

Unique written content (blog posts, eBooks, product descriptions, testimonials, etc)
Online products or tools (SaaS, calculators, interactive content, etc)
Reviews
Social media pages on Facebook, YouTube, Instagram, and so on.

As you can probably imagine, this list just scratches the surface. Many digital marketing assets will fall into one of these categories, but digital marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!

What Exactly Is Digital Marketing?