What Are the Qualities of a Good Amazon Product Listing?

Before we get down to the answer, let me tell you one thing: having an online store on Amazon is no longer enough. What I mean is, you must constantly optimize your product listings to keep your audience engaged, rank high, and convert more.

When customers visit your store, all they are looking for is concise yet detailed product descriptions with all product specs in order to make the right buying decision. A well-optimized product listing, thus, must have certain elements or qualities, including:

Product Title

First five words are extremely relevant to your product
Must be descriptive and informative
Start with your brand name
Include type, material, size, color, quantity (if applicable)
Place most important keywords first

Maintain at least 100-150 characters

Product Image

Use professional, accurate, and high-quality product image
Clear and close-up shots of the product
Capture the product for different angles for clarity
Product should be well lit and focused
Use a plain or white background without any distractions

You can insert up to 9 images

Description

Has a direct impact on the customers
Must be clear, precise, and relevant
Mention how your product can solve customers’ problems
Must contain product’s features and benefits
Should be easy to read

Must match with the product images
Avoid using HTML tags

Product Reviews

Majority of online shoppers rely on product reviews
Ask your customers to leave their honest reviews on your product page
The more reviews you have on your page, the better it is
Gather a few initial reviews via Amazon’s Reviewer program

Besides these, keywords, ratings, A+ content, backend keywords, and bullet points are also a part of a good product listing. Try following these to optimize your lying and get exceptional outcomes. You could also take assistance from an expert Amazon product listing services provider for more information and better results.

What Are the Qualities of a Good Amazon Product Listing?