What Are the Basic Steps for Doing Smo?
The basic steps for doing Social Media Optimization are doing Social Media Optimization. Some of them are Reputation, Engagement, Authority, Leadership, Social, Media and Optimization.
Reputation:- You have to build up your own brand reputation as a qualified and reliable source. You can do this by writing your own unique content that is informative, concise and entertaining. Or you can identify sets of links to connect with pages that are valuable and highly provided the information you think your users will want to know. Or a combination of both.
You can also boost your reputation by honestly responding to your followers every time, giving them answers to the questions they want to know, or pointing them in the direction of where else to look.
Engagement:- Encourage your users or traffic to share, engage directly with you, and reciprocate by offering their own suggestions for linkages.
Ask for their comments and their personal opinions and to “share” or “like” your content.
You have to create discussions among your followers by targeting the networks on which they like to interact – eg LinkedIn, Google, Facebook, Disqus, or YouTube, etc.
Remember that you can always quote user comments on your website blog, adding another layer of engagement and promoting for further discussion.
Make sure there is a prominent call to action on every page of your website.
Authority:- Become known as an expert in your field by writing knowledgeable about what you do or sell.
Set yourself up in Google Listing as a way to build up your authority in your field. Depending on how much and how often you write, when people search for information in your field your name will come up too.
Encourage your audience to share your posts, the more they are passed around, linked to and read, the greater the search engines will view your authority. The same for likes, shares, plus ones and retweets.
Leadership:- You have to show by being original, insightful and creative – be head of the pack, not the one trailing behind.
This means doing your research thoughtfully, thoroughly and incorporating the best elements and ideas of your competitors’ sites in a totally new, different, appealing and entertaining way.
Add links to other authoritative sites whose information can add value and another perspective to what you have to say.
Social:- You have to put yourself out there – go out and encourage your audience to follow you rather than waiting for them to come to you. Make your posts friendly, appealing and informative – make your followers believe in your interest in them. And never, ever, talk down to your audience or take them for granted.
Engage with the people you perceive as experts so that you can discuss ideas and thoughts and interconnect with them. Respond to their own requests for comments or questions.
Media:- Familiarize yourself with all the social media sub-cultures so that you can communicate in the right way on each specific platform. Activity participating on Google in particular would appear to be feeding back into Google SERPs so it is well worth engaging with your audience here.
Optimization:- Maximize your performance by getting all the technical details should be correct – no dead pages, no links that don’t work, or pages that take forever to load or other dead end situations.
Optimize your social media pages and posts so that every element works every time to make it easy and flawless to use – and for the search engines to crawl and index.
Include easy to use subscription options, email and newsletter option-ins, social media icons and logins and all important share buttons and don’t forget to include the actual number of shares you have received.
Use photos and illustrations – they truly can sum up more than a thousand words in one concise image and are sharable.
Make the most of rich snippets – those are short concise summaries of a page’s content that social media networks like to share. Find out about Twitter Cards, OpenGraph, Yoast plugin for WordPress and other apps for creating rich snippets.
Optimize your title tags by using long-tail keywords and be sure to use your brand name in them.