Ways to Make Your Website More Attractive to Customers

There are some ways to mak eyour website more attractive to customers. Read more to get more details.

1. If something is significant, it should be clear

Even while it's not essential to keep everything "above the fold" (more on that issue later), it's crucial to build a website that properly prioritises critical sections.

2. Offer customers a resolution

People have a tendency to look for resolution.

This quality extends to the acquisition of brand-new goods. A recent research from the Journal of Consumer Research found that giving customers a feeling of closure after the transaction makes them feel better about their purchases.

Although it may be difficult to define closure, the study's authors identify several signs that show the agreement is final and alternative possibilities are no longer a worry. The study's conclusions may be best explained by using the following appalling example:

3. What Color Works Best for Conversions?

It is ridiculous to debate which colour is better for conversions.

Green, orange, or red: there is never agreement. Context matters far more than the colour itself when it comes to how it might influence conversions. The Von Restorff effect, a phenomena studied in cognitive science, lends credence to this claim. In plain English, the effect states that whatever shines out will be seen and remembered with ease, whereas whatever fits in will be forgotten.

Therefore, you should be aware that one colour only performs better than the other because it sticks out when you encounter A/B testing like this one.

4. Source of the photo: HubSpot

It's preferable to design a visual hierarchy for your website, as StudioPress explains and as seen below:

After reading about rules in web design Sydney, it would seem obvious to implement it, however many small company websites don't seem to do so.

The fundamental lesson that it is simpler to use and attracts more attention (obvious!) when a target item is bigger and closer to the user's starting point than when it is further away.

May be utilised to increase the usability of your website by making the most frequently used buttons larger than the rest (thereby ranking them more important in the visual hierarchy). Making the most crucial component the biggest and most accessible will also help your calls to action.

It seems natural that Unbounce would make the "Try Us" button's equivalent bigger than other choices like "Log In" or "Landing Page Examples:."

5. The Influence of Big, Clear Headlines

Data from Eyetrack III, a research that examined online usability, shows that headlines are often seen more frequently than pictures on a web page!

Users want to know precisely what the website is about so they can decide whether it's what they want, which is why headlines draw their attention. Bold, succinct headlines provide readers with that information right away.

You'll see that many company homepages are starting to follow this design fad:

Headlines provide you the opportunity to give people what they want, so they're more than simply a marketing gimmick. By letting clients know right away whether your product will meet their requirements, you save everyone time.

6. Make Good Use of White Space

According to the book Web Design and the study from Eyetrack III, white space is crucial for improving reading comprehension and establishing contrast with other components on the page.

In fact, this research demonstrates that reading comprehension suffers significantly when the margins are reduced in size.

This is relevant to all text-heavy areas of your website, including blog articles, product descriptions, and landing pages.

7. Include Directional Hints

We simply cannot avoid following the line of sight of both another person's gaze or a directing arrow, according to findings from the research with the aptly named title Eye Gaze Cannot Be Ignored (But Neither Can Arrows).

Take a look at the outcomes of the experiment below, which pits a newborn picture against some body copy:

You'll see that the baby's face automatically catches your attention; in fact, it takes up the majority of your viewing time and is by far the most popular image on the website.