Water Enhancer Market Size, Share, Trends and Forecast 2022-2027
The latest research study “Water Enhancer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” by IMARC Group, finds that the global water enhancer market size reached a value of US$ 2.31 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 4.46 Billion by 2027, exhibiting a CAGR of 11.10% during 2022-2027.
A water enhancer is a concentrated liquid designed to be mixed with plain, packaged, or tap water. It contains minerals, flavorings, electrolytes, citric acid, vitamins, caffeine, and artificial sweeteners that enhance the nutritional content of the water and add a unique flavor and taste. It makes the water more palatable and encourages people to improve their daily water intake. As a result, water enhancer is gaining immense traction across the globe to enhance hydration levels among individuals and reduce their calorie intake by replacing carbonated beverages.
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Water Enhancer Market Trends and Drivers:
The global water enhancer market is primarily driven by the rising demand for non-carbonated drinks due to increasing health consciousness among individuals. Moreover, water enhancer packs or bottles are portable, easy to carry, and help retailers free up shelf space for other goods.
In line with this, the rising customization of water enhancers according to the personal preferences and tastes of consumers is positively influencing market growth. Additionally, the increasing fortification of water enhancers with nutrients and functional ingredients has augmented the product demand.
Besides this, several key players are introducing new and innovative flavors to widen their existing consumer base and focusing on aggressive promotional activities to increase their profitability, which in turn has catalyzed the market growth. Furthermore, the rapid expansion of online and offline distribution channels is contributing to the market growth.
Other factors, including the rising popularity of on-the-go drinks, emerging food and beverage (F&B) and sports industries, and technological advancements in product packaging, are also anticipated to impel the market growth.
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Global Water Enhancer Market 2022-2027 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Water Enhancer Companies:
4c Foods Corp., Arizona Beverages USA (Hornell Brewing Co. Inc.), BareOrganics, Dyla LLC, Heartland Food Products Group, Jel Sert Company, Nestlé S.A., SweetLeaf Stevia Sweetener (Wisdom Natural Brands), The Coca-Cola Company, The Kraft Heinz Company, Twinings North America Inc. and Zhou Nutrition (Nutraceutical International Corporation).
The report has segmented the market on the basis of region, type, form, application and distribution channel.
Breakup by Type:
· Fruit Flavored
· Coffee Flavored
· Tea Flavored
· Others
Breakup by Form:
· Powder
· Liquid Concentrate
Breakup by Application:
· Flavouring
· Energy Stimulant
· Functional
Breakup by Distribution Channel:
· Supermarkets and Hypermarkets
· Pharmacy and Health Stores
· Convenience Stores
· Online Stores
· Others
Breakup by Region:
· North America
o United States
o Canada
· Asia-Pacific
o China
o Japan
o India
o South Korea
o Australia
o Indonesia
o Others
· Europe
o Germany
o France
o United Kingdom
o Italy
o Spain
o Russia
o Others
· Latin America
o Brazil
o Mexico
o Others
· Middle East and Africa
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Key highlights of the report:
Market Performance (2016-2021)
Market Outlook (2022- 2027)
Porter’s Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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