Top Web Design Techniques to Rank Your Wordpress Website
Have you ever wondered why some websites leave a lasting impression, and some are forgettable? The "wow" factor in a website has to be the web design, and it plays a crucial role in increasing visitors to the site. Any web design company will refer to web design as something much more than the aesthetic considerations of the site. Web design covers crucial factors such as ease of use, SEO, branding, and navigation.
A professional web design company will focus on all these elements to develop a WordPress website that looks great and performs smoothly. Please note that the website's performance is the key consideration, as it will be a deciding factor for a user to return to the site.
This article will discuss the top techniques and best practices of WordPress Web Design to offer you clarity on your upcoming wordpress project.
Best Practices Followed By Top Web Design Company
While every website is unique and has different functionalities, some best practices assure you of a website better than most other sites online. These practices are general guidelines that apply to almost every category of website. Customizing them according to the business will further help make the website user-friendly and eye-catching.
Layout and Branding
The purpose of the site layout should be to drive a user to the website's core content, which you want them to interact with. Throughout this layout, adding branding elements will create a coherent style for every webpage.
User Experience
Focus primarily on user experience with plenty of A/B test runs for the website. Take genuine feedback from the team and external stakeholders to understand the challenges a user might face on the site. Properly working to remove these hiccups in the design will make the website user-friendly!
Ease of Use
Ask the partner web design company to approach web designing for the site with the needs of the target audience in mind. The fundamental goal should be to ensure that when users land on the website, they should never feel lost. Remember, in this age of TikTok and reel videos, the attention span of users is decreasing significantly. It only makes it even more challenging to find a wordpress web design that keeps a user on the page for a long time.
While these concepts are really easy to understand, the critical part is implementing them. When working with an expert web design company, they will offer you skilled professionals to work on the implementation and design planning.
Techniques To Enhance The Aesthetics Of Your Wordpress Website
We understand that the aesthetics of a website is one of the key elements to make it appealing. However, the perfect union between the site’s layout, branding and certain design techniques can help achieve the aesthetic goals. These techniques include-
White Space or negative space plays a crucial role in website aesthetics. The optimum use of white space will ensure that the website looks less cluttered. The idea of negative space is utilized to center the user's attention on a certain part of the website to drive an action.
Maintain symmetry in the web design as it will help the site look great across multiple devices regardless of the size.
Color and contrast should be used wisely to highlight the CTA or any section on the website which you want the users to focus on.
Choose typography wisely. Text is the primary element that connects a user to the website and its purpose. Selecting a brand guideline-aligned typography will improve the look of the website. On the other hand, choosing difficult-to-read fonts or having irregular font styles will discourage users from revisiting the site.
Web design companies in New York regard these as fundamental elements in web design. However, other parts of wordpress web design call for your attention as well-
Simple Navigation Menu
As the rule of thumb suggests, keeping minimal elements in the navigation menu is crucial. Do not clutter it and make the destination confusing for the user. A simple and clean navigation menu will allow users to find their required services easily. In case of an exception, such as a big e-commerce website, having a master menu to help users navigate to various categories is suggested by top web design companies in New York.
Effective Descriptions
While having a clean and simple navigation menu is suggested, never try to achieve it by removing necessary description. A user should be aware of where a navigation button will take them. A one or two word is often enough to describe navigation buttons and their destination pages.
Add a Search Bar
Adding a search bar for a multi-page website makes a lot of sense. It is such an element that only takes up a little space but adds to the site's functionality. Try to make the search bar stand out from other elements by trying out different colors. It will make it easy to find and use for the visitors on the site.
When collaborating with a company for web designing in New York, the primary goal should be to develop an aesthetically pleasing and high-ranking website. Other than the techniques mentioned above, here are some broad tips to follow-
Top Web Design Tips for High-Ranking WordPress Website
Establish Brand Guidelines
A website should be reflective of a brand’s style. Colors, fonts and the message on the website should resonate with the brand guidelines and vision. These are known as brand elements and they help establish a connection between the brand and the visitor.
A clear and consistent brand identity helps in easy recall. And it is not a secret anymore that the higher the recall value, the higher the chances of the brand scoring business.
Website Speed Optimization
You might have a great looking website which has all the aesthetics in place but if it takes time to load, it’s as good as non-existent! This is because users have high demand these days and if the website takes more than 2 seconds to load, they will bounce off the page!
The common mistake that folks make is packing in a lot of elements on the website which increases the page loading time. If you are working with a reputed web design company, they will find out the best possible way to optimize the site’s assets. It will ensure you deliver an aesthetically pleasing website experience with fast-loading speed.
Responsive Design
Most people browse the internet with their smartphone these days. This makes a mobile-first design approach mandatory for a website to appeal to the users. If you have a great website on the desktop but it functions poorly on mobile devices, it is not responsive. Every leading software development company can agree that making the website mobile-friendly is fairly easy when working with WordPress. Start by picking a theme that looks great on mobile devices. WordPress also supports a wide spectrum of plugins that will make your website breezy and smooth.
Conclusion
By now, we understand that the website's look is the first thing that strikes the user upon visiting. The need for the design to be spot on is immense, so choosing a reputed web design company is essential. With the right design and elements in place, leaving a good impression on the visitors becomes easy!
Wishing you luck in getting a perfect web design for your upcoming WordPress site. Cheers!