Tips for Organic Social Media Growth

Organic social media growth is a lot like a snowball - it requires a little bit of effort to get rolling but once it does, the results are amazing.

To generate organic reach, brands must concentrate on improving interactions between their followers. This is why Facebook prioritizes posts that garner high conversations and also analyzes how people reply to the post.

1. Engage with your audience

Social media is about more than just selling your product and service. It is a way to connect with your audience and build relationships. This can be accomplished through posts that educate, inspire, and/or entertain your audience.

Minimize the sales talk and focus on content that showcases your personality and brand values. People want to know the people behind the business and feel connected with them. This can be done by sharing personal stories, highlighting employees, and using authentic images of your business.

Also, use relevant hashtags in your posts to reach a larger audience. However, don’t use too many because it can look spammy and can cause your post to get lost in the sea of other posts with the same hashtag. This is why it’s important to research your audience and understand their interests, needs, pain points, and goals. This will help you determine the best organic or paid strategy for your business.

2. Be consistent

Consistency is key for organic growth. It may take time to see results, but it will build trust with your audience and encourage connections.

While people usually think of frequency when it comes to posting, consistency also includes things like the brand voice and design. When businesses change their tone or style, it can confuse their followers and hurt engagement.

A consistent presence online can also help brands to build “real” relationships with customers, a growing expectation of consumers during the COVID-19 lockdown. This can be done by engaging with audiences in relevant groups and communities on platforms like Facebook.

Moreover, consistent content can also drive traffic and leads by generating conversations and enticing users to click through to the brand website. For example, an informative blog series can strengthen a brand’s reputation as an authority on a topic, generate discussion in the comments section, and inspire viewers to share the content with their networks.

3. Make it easy for people to find you

Developing relationships with your audience over time is key to growing your organic reach on social media. The best way to do that is to create value-added content, such as videos, infographics, or white papers. These types of pieces help people solve problems, gain knowledge or entertainment, and build trust with your brand.

The secret to creating value-added content is that it must be relevant to your target audience and provide them with what they need. If you can do that, you'll be surprised how fast your organic growth will grow.

Marketers need to make use of all the tools at their disposal, including analytics tools, in order to find the right mix of organic and paid marketing tactics that will work for their business. Organic offers long-term credibility while paid delivers immediate visibility. The goal is to strike a balance between the two, and the right formula can be found for any business.

4. Be honest

Whoever said honesty was the best policy has some pretty good advice. It’s hard to build real relationships with customers if you are not who you say you are. Especially on social media where it’s so easy to lie, people can tell when you are not being genuine.

Unlike offline lies that can be blamed on miscommunication or misunderstanding, online lying involves planning and thinking about how you are going to deceive your audience. Whether it’s to make your brand look better or to get an advantage over another company, being dishonest on social media can have a negative impact on the relationships you are trying to build with your audience.

Organic reach is fading by the day on most social media platforms, so it is important to be honest with your audience. They will appreciate that you are working hard to improve your products and services. In the end, they will be much more likely to trust you and support your business in the future.