With all the different marketing and advertising strategies available in today’s technology-driven age, it's easy for business owners to forget about the power and effectiveness of custom business signage. Compared to other options, store signage is one of the most economic and long-lasting forms of advertising that businesses can invest in.

Whether placed inside or outside, well-designed signage can help drive customers to your business. If you’re going to invest in custom business signage, it is important to understand the different factors that make it an effective form of advertising. In this blog, we’ll share some areas to consider before and during the design process to create the most effective signage for your business.

Choose the Right Colors

The choice of colors plays an essential role in creating business signage that is both unique and memorable. Typically, using bright, contrasting colors is a great way to get your sign noticed, but it is important to not go overboard. Choose colors that reflect the nature of your business while still maintaining a more dignified image. Avoid trendy colors, as they may not be as in-style a couple of years from now. Ideally, you’ll want to choose colors that are both visible and define your business or brand.

Remember That Less Is More

While it may be tempting to fit as much information and eye-catching graphics on your signage, the most successful business signage communicates the message clearly and concisely. If you’re going to have a message or phrase on your signage, keep it short and use larger letters for assured quick visibility. Crowding your sign with too many words or lines of text makes it difficult to read from a distance.

Work With a Sign Shop

One of the best ways to ensure that your business signage will be effective is to work with a sign shop that specializes in the solutions you are looking for. Professional and experienced sign companies will know the best colors, graphics, and artwork to use to make your signs eye-catching and a worthy investment.

In summary, business signage is an important (and effective) advertising tool that when well-designed will draw the attention of target customers’ to your business. The best way to ensure your signage is effective is to carefully choose colors, avoid clutter, make sure it's readable, and, of course, work with a professional sign shop.

Need Custom Signage for Your Chicago Business? Contact Igna Signs & Graphics

If you are interested in business signage and are looking for a sign shop in Chicago, choose Igna Signs & Graphics. Our sign design experts can help you create custom signage that benefits your business. Contact our sign shop today to receive a free estimate.

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