TOI has done it again!!! (But What?)
The Number one leading sensational newspaper of India, as they incoherently call themselves, are in news again. But for not for news this time. (Then for what?)
If you were lucky enough to receive the edition of TOI newspaper this morning, and you took it along for date with your bathroom, then you won’t be requiring toilet paper for a long time.
It’s because the festive season edition of The Times Of India has 22 pages dedicated to advertisements. That too when it has a total of 30 pages. This makes it TOI-let paper! (Without a choice!)
Who brought to notice?
If you closely see, it is Anand Mahindra, Chairman of Mahindra group, who took twitter to express his gratitude for TOI newspaper today.
Even he was surprised by the priority TOI, which is a NEWSPAPER till date, gave to advertisements by placing them right in the first . (Don’t believe us? Find it out yourself on Anand Mahindra’s twitter profile.)
And there on Twitter, you will find people calling it the TOI-let paper too. Here's a researched tweet for you guys:
If you see today’s edition of Times of India, you will find that TOI has 80% advertisements in it. It feels like we have purchased an advertisement booklet from an e-commerce store instead of a newspaper.
Earlier newspapers used to have chunks of advertisements, well distributed over the little gaps that news stories left in between. Today, news stories find themselves in the little gaps that advertisements left.
Well, TOI has really come a long way man!! It has come a long way from being a newspaper to being an advertising booklet. But.....
Why so greedy?
Advertisements in adequate quantity like spices in dishes add to the flavor. But, too much salt…. is yuck!!!
We have started feeling like you have begun following the TV news channels, who have little bit of news and over exaggerated advertisements running on them. Trust us, you don’t need to!
Daily soaps running on TV news channels are sufficient for us. They don’t run advertisements directly, but yes, they do it by the way they present the news!
My dear Times of India, you are the nation’s voice. We will purchase from the ‘big billion sale’, ‘the great Indian festival’, and avail the other festive offers too, we promise. But please understand that we need newspaper to read news!!
Don’t fill in your content pages with ads. Please don’t. We still don’t have an adblocker for the print media yet. So, please don’t.
We understand that you need to do some business to keep yourself alive in this competitive world, but we don't feel the need of anyone forgetting their roots.
Suppose a person drives a school bus and carries some additional travelers hanging on the supports for extra money. One day, he carries so many extra travelers that the actual students begin feeling suffocated.
You know the result? The actual students stopped using the bus service. And since the trust was lost, the extra travelers also stopped hanging. Ultimately, he stopped driving the bus.
We can't pen it down more openly!!