Concept change old way is new on wooden blocks. Concept change old way is new on wooden blocks. Close up. New Stock Photo

Old Logos Vs New Logos

Exploring the rationale behind significant logo changes, such as the removal or addition of central imagery, often stems from direct client requests. Whether it's stripping away a classic image or crafting a new symbol, designers navigate these shifts with precision.

In this blog, we delve into both scenarios—logo evolution and the introduction of new symbols. Additionally, we'll explore instances where clients seek a complete overhaul of their color palette. Such transformative redesigns pose unique challenges, demanding the expertise of the best logo redesigns.

Shelter

Shelter, a UK housing organization, uses red as their logo to combat homelessness and inadequate housing. The previous logo used a muted red color and a thin-line, serif font. The unique feature of the old logo is the "h" shaped like a house outline, but this can appear as a mistake if not properly viewed.

That’s certainly part of the reason why the organization decided it was time for a new logo, and wow, do we love it! The word is now all-caps, set in a bolder font, and in a style that’s textured like paint strokes. We love this allusion to how paint helps with home improvement.

The roof outline above the word is also in this same painted style. It’s a much bolder (and better!) way to tie the organization to its purpose. The new Shelter logo is a major win in our books!

Coconut Bliss

Coconut Bliss, an organic ice cream brand, needs a modern logo to fit their ultra-modern style. Their previous logo featured a textured gold-foil bindi shape with a simple font, but the first letters were connected unnecessarily.

The logo now features a darker gold edge without the foil texture and the names of the original founders, Luna and Larry.

The new design removes two of these elements: the names of the founders and the foil texture. It also changes the color from gold to blue and incorporates a new font. The muted blue is a common color we see everywhere, and we wish the company had gone with a more original shade of this standard.

But we absolutely love the new font, with its quirky curlicues and near-cursive, yet totally legible letters. While we miss the beautiful gold color of the previous logo, we love the font of the new design!

National Gallery of Art

The National Gallery of Art is a center of visual art, education, and culture located in Washington, D.C. With a mission to serve the people of the United States and visitors to our country, this museum features many beautiful works of art – and so it needs a beautiful logo to represent it.

The previous National Gallery of Art logo featured a very traditional design. The focal point of the logo is a detailed line drawing of the official national bird, the bald eagle. The drawing is textured and the eagle’s wings are shaped so that the image is almost a perfect circle.

The eagle’s beak is tilted up proudly and its eyes are narrowed. It almost looks like a military symbol. Surrounding the image in all capital, serif letters is both the organization name and a slightly smaller “U.S.A.,” which is separated from the organization name by two black stars.

The organization's redesign removed the bald eagle, stars, and "U.S.A.", but the new logo, emphasizing "National," serves the nation. The font is readable yet traditional, a crucial aspect for a national institution. The new logo is a winner, and the organization's new identity is appreciated.

New Logos Win This Round!

Font, shape, and color all play essential roles in the new logo designs for Shelter, Coconut Bliss, and the National Gallery of Art. We love changes that help tie the logo closer to the organization’s purpose, which we think the Shelter logo redesign did the best. Overall, each of these designs featured big changes – and we think the new logos are all major wins!

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