Ruth Handler was the mastermind behind the creation of one of the most popular toys in history, the Barbie doll, but did you know that she was rejected when she first pitched the idea for Barbie? No one believed that the Barbie doll will ever be successful. Here’s the incredible success story of Ruth Handler, the woman behind the iconic Barbie doll, who had to overcome many obstacles to have her idea heard and finally achieve her dreams. Even though she wanted Ruth couldn’t attend university.
1. Early Struggle of Ruth Handler
So she soon got married and got a job as a secretary, but after the war, money became short and the young couple began struggling to make ends meet before their daughter, Barbara was born. She even had to quit her job and take care of the family, but when her son Ken was six months old Ruth decided that she needed something to do besides taking care of children, she needed a purpose at the time she was 30 years old but had huge dreams for her life and enormous plans for the family. One day Ruth Handler was watching her daughter play with paper dolls and she noticed that through their play, barbara imagined their lives as adults.
2. Barbie’s Idea
They would sit and carry on conversations making the dolls real people. At the time most children's toy dolls were baby dolls, so she realized that there was a big gap in the market, but when she suggested the idea of an adult doll to her husband Elliot the Co-Founder of the metal toy company, he didn’t like the idea and the company’s executive committee also hated the idea. Then Ruth Handler presented her idea to the head of a major advertising agency and he said it has no chance of succeeding, “You’re joking” while she was on a vacation in Europe with her family, Ruth Handler saw the german lily doll in a shop and realized that this doll was everything she had been trying to sell to the company’s executives. So she took several of them back home, reworked the design of the doll, and named her Barbie after her daughter, barbara. My whole philosophy of Barbie was that, through the doll, the little girl could be anything she wanted to be.
3. Ruth’s Success
Barbie always represented the fact that a woman has choices and Barbie was an instant success. Around 35,000 Barbie dolls were sold during the first year. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries.
There is no doubt that Barbie has become a cultural icon and one of the most popular toys in history. So remember, don’t let people tell you, your ideas are crazy. If you’re passionate about something find a way to build it.