The 8 Types of Graphic Design You Need to Know

Before we get into the 8 types of graphic design, let's start with the basics: What exactly is graphic design? Graphic design is the art of putting words, pictures, colors, and shapes together to solve problems and communicate ideas. There is no one way to do this, which is why there are different kinds of graphic design, each of which focuses on a different area.

Each type of graphic design needs different skills and techniques, even though they often overlap. Many designers focus on just one type, while others work on a group of related or similar types. But because the industry is always changing, designers need to be flexible and willing to learn for the rest of their lives so they can switch or add specializations as their careers progress.

Understanding the 8 types of graphic design will help you find the right skills for the job, whether you want to be a designer or need graphic design services for your business.

Visual identity graphic design

Visual identity graphic design is a form of graphic design that creates a visual representation of a company, organization, product, or service. This type of design encompasses everything from logos and branding to promotional materials and packaging. It is important in establishing a recognizable brand identity and helping build a relationship with its customers. Visual identity graphic design can be used to create a memorable and recognizable brand that stands out from the competition and helps customers easily recognize a company's products and services.

Marketing & advertising graphic design

Marketing and advertising graphic design involve creating visuals for campaigns that promote a company, product, or service. This includes creating visual assets for print, digital, and social media advertising, designing banners, creating logos and brand assets, designing packaging and product labels, developing product photography, creating infographics, and creating web and mobile design assets.

User interface graphic design

User interface (UI) graphic design is creating graphical elements that users interact with to use a software application or website. This includes creating layouts, icons, color schemes, typography, and other graphical elements that are used to create a consistent, user-friendly experience. UI graphic design is an important part of the overall user experience, as it can help make the application or website more intuitive and easier to use.

Publication graphic design

Publication graphic design is the art of creating visual layouts for printed or digital media. This includes magazine and newspaper layouts, book covers, brochures, and other materials used to communicate a message. Designers use a variety of tools, such as typography, photography, and illustrations, to create a cohesive visual identity for a publication. Designers must have an understanding of the publication's audience in order to create a layout that is both attractive and effective.

Packaging graphic design

Packaging graphic design is a subset of graphic design that focuses on creating visual solutions for product packaging and branding. It involves the creation of artwork, typography, photography, illustrations, and messaging that together form a cohesive visual identity for a product or brand. Packaging graphic design aims to capture the consumer's attention and create an emotional connection with the product or brand. This type of design is used in many fields, such as food and drink, pharmaceuticals, cosmetics, and consumer electronics.

Motion graphic design

Motion graphic design is a creative and technical field of visual communication that combines graphic design, motion design, and digital media to create motion graphics. Motion graphics are used to create visually compelling and engaging content for a variety of media, including film, television, websites, mobile applications, and presentations. Motion graphics can be used to create a variety of effects, from simple animations to complex video effects. Motion graphic design utilizes a variety of techniques to create motion graphics, including animation, compositing, and visual effects. Motion graphics can be used to create a wide range of content, including logos, titles, transitions, infographics, and more.

Environmental graphic design

The environmental graphic design incorporates visual elements into the built environment to communicate identity, wayfinding, and information. It includes creating physical and virtual experiences that connect people to their environment. This can include signs and placemaking, branding, interactive installations, and more. Environmental graphic designers use both two-dimensional and three-dimensional elements to make a space look better and help people find their way around.

Art and illustration for graphic design

Graphic design is an art and form of communication that uses pictures, words, and ideas to get a message across. Using art and illustration in graphic design is a great way to make eye-catching images that may be used to get people's attention or send a message, or create a unique identity for a brand. Art and illustration can create logos, advertisements, websites, packaging, and more. When used in graphic design, art and illustration can create a memorable and impactful experience for a viewer; go to website