Still Wine Market Trends Analysis and Precise Outlook: 2023

Still wine is a type of wine that does not contain carbon dioxide bubbles. It is produced by fermenting grape juice without any additional carbonation, resulting in a still or flat wine. Still wine can be made from a variety of grape varieties, each of which produces a distinct flavor profile. The taste of still wine can also be influenced by factors such as the climate, soil, and winemaking techniques used in the production process.

Still wine can be further categorized into white wine, red wine, and rosé wine, based on the color of the grapes used and the winemaking process. White wine is made from white or light-colored grapes, and the juice is typically fermented without the grape skins. Red wine is made from red or dark-colored grapes, and the juice is fermented with the grape skins, which gives it its characteristic color and tannins. Rosé wine is made from a combination of red and white grapes, or by allowing the grape skins to remain in contact with the juice for a shorter period of time, resulting in a pink color.

Europe is the largest market for still wine, accounting for over half of the global consumption. France, Italy, and Spain are the top three wine-producing countries in Europe, and they are also the largest exporters of still wine globally. Other significant wine-producing countries include the United States, Argentina, Chile, Australia, South Africa, and New Zealand.

The still wine market can be segmented by wine type, price range, distribution channel, and region. In terms of wine type, red wine is the most popular, accounting for around 55% of the global still wine market, followed by white wine and rosé wine. In terms of price range, the mid-range segment (priced between USD 10 and USD 20) is the largest, accounting for around 40% of the global still wine market.

The distribution of still wine is dominated by off-trade channels, such as supermarkets, hypermarkets, and specialty wine stores. However, online sales of wine have been growing rapidly in recent years, particularly during the COVID-19 pandemic, as consumers have turned to e-commerce channels to purchase wine.

Key players operating in the global still wine market include E. & J. Gallo Winery, Constellation Brands, Inc., Miguel Torres S. A., The Wine Group Inc., Treasury Wine Estate, Castel Group, Accolade Wines, Concha y Toro, and among others.

The demand for still wine varies by region and market segment, but overall, the global demand for still wine has been steadily increasing over the past decade. This growth has been driven by a combination of factors, including changing consumer tastes and preferences, increasing disposable income in emerging markets, and the growing popularity of wine as a social and cultural symbol.

In developed markets such as Europe and North America, the demand for still wine has been relatively stable, with a trend towards premiumization and a growing interest in organic and sustainable wines. In emerging markets such as China and India, however, the demand for still wine is growing rapidly, as more consumers adopt Western drinking habits and seek out high-quality wine from around the world.

The COVID-19 pandemic has also had an impact on the demand for still wine, with consumers shifting towards at-home consumption and online purchasing. This trend has been particularly noticeable in markets such as the United States and the United Kingdom, where online wine sales have surged during the pandemic.

Looking ahead, the demand for still wine is expected to continue growing, driven by factors such as increasing global population, rising disposable incomes, and the growing popularity of wine as a social and cultural symbol. However, the market also faces challenges such as changing consumer preferences, increasing competition from alternative alcoholic beverages, and potential disruptions to global supply chains due to climate change and other factors.

The still wine market has a wide range of applications across different consumer segments and occasions. Some of the key applications of still wine include:

➢ Retail sales: Still wine is primarily sold through retail channels, including supermarkets, specialty wine stores, and online platforms. Retail sales of still wine are driven by factors such as brand reputation, price, and packaging design.

➢ Foodservice: Still wine is commonly served in restaurants, bars, and other foodservice establishments as an accompaniment to meals or as a standalone beverage. The selection of still wine in foodservice settings is often driven by factors such as food pairing, price, and customer preferences.

➢ Special occasions: Still wine is often consumed on special occasions such as weddings, anniversaries, and other celebrations. In these settings, still wine is typically chosen for its perceived quality and suitability for the occasion.

➢ Gifting: Still wine is a popular gift item, particularly during the holiday season and for special occasions such as birthdays and anniversaries. The choice of still wine for gifting is often driven by factors such as the recipient's tastes and preferences, the occasion, and the perceived quality and value of the wine.

➢ Investment: High-end still wines are sometimes purchased as investments, with collectors and investors seeking out rare and prestigious bottles for their potential future value.

The still wine market provides several benefits to both consumers and producers. Here are some of the key benefits:

Health benefits: Still wine has been associated with a range of potential health benefits when consumed in moderation, including reduced risk of cardiovascular disease, improved cognitive function, and reduced risk of certain cancers.

Economic benefits: The still wine market is a significant contributor to the global economy, generating billions of dollars in revenue and supporting jobs across the value chain, from grape growers and winemakers to distributors and retailers.

Cultural benefits: Wine is a cultural symbol with a rich history and tradition that has been celebrated for centuries. The still wine market provides consumers with access to a wide range of wines from different regions and styles, allowing them to explore and appreciate the diverse cultural heritage of wine.

Sustainability benefits: The still wine industry is increasingly focused on sustainability, with many producers adopting environmentally friendly practices such as organic and biodynamic farming, water conservation, and renewable energy. This focus on sustainability helps to reduce the industry's impact on the environment and ensure the long-term viability of the industry.

Social benefits: Still wine is often consumed in social settings, providing an opportunity for people to connect and socialize over a shared experience. The social benefits of still wine consumption are particularly relevant during times of social isolation or stress, providing a way to unwind and connect with others.

Overall, the still wine market provides a range of benefits to consumers and producers alike, from health and economic benefits to cultural, sustainability, and social benefits.