Salesforce development services are constantly transforming to meet changing business needs and demands. Trends like Artificial Intelligence (AI), data, automation, and Machine Learning have become a requirement for Salesforce users.

We have observed how in the past year, businesses have benefitted from Salesforce development by accelerating their growth through the automation of processes. This has allowed them to empower their sales and marketing teams, boost customer engagement, increase customer satisfaction and loyalty, analyze large data volumes, and more.

As 2024 progresses, there is a need to onboard Salesforce developers now more than ever. Businesses must hire Salesforce developers who can understand the potential that Salesforce offers to drive growth. For that, they must stay ahead of the latest Salesforce development trends.

TRooTech Business Solutions and its expert Salesforce development team have reviewed IBM’s report on The State of Salesforce 2023-24 to help businesses identify the latest progress made in Salesforce development.

So, are you ready to learn about some of the latest Salesforce development services trends for 2024? If you are, then dive with us to harness the power of Salesforce development for your business by making the most out of these top trends!

10 Top Salesforce Development Services Trends

#1 Generative AI and ML Integration

The past year has seen how Generative AI has become a game-changer for many industries. Salesforce’s Winter’24 release will incorporate many Generative AI features. They will help businesses improve personalization, boost automation, streamline operations, and enhance overall CRM capabilities.

When it comes to implementing Generative AI and ML, Salesforce has always been at the forefront. However, with its increased implementation, there will be an emphasis on using AI ethically.

We predict that in the upcoming releases, Salesforce will witness a lot of advanced Generative AI features. These will include more advanced AI-based insights and predictive analytics. Businesses will need Salesforce development services to enhance their workforce with Generative AI and ML.

#2 Hyper-Personalization and Customer 360 for Tailored Experiences

Customers today prefer to engage with brands that can offer them relevant recommendations by understanding what they need. Personalized experiences will continue to be among the top Salesforce development service trends in 2024.

Salesforce’s Winer’24 release will help deepen customer relationships and drive loyalty through the use of Generative AI Salesforce-native apps. These will help offer customers hyper-personalized experiences.

Businesses must choose Salesforce development companies that can help them augment customer engagement and deliver enhanced digital experiences to their customers.

#3 Blockchain Integration to Enhance Cybersecurity

In the coming months, Salesforce development services will observe a shift toward Blockchain integration. It will aim to improve and strengthen data security to build trust among Salesforce users and customers.

More businesses are placing importance on cybersecurity and user privacy. Thus, they must integrate Blockchain into their Salesforce CRM to increase transparency and security.

#4 Incorporation of Voice Technology

A growing number of industries are shifting towards voice-based interactions to elevate customer experiences. Salesforce too will invest significantly in voice technology-based CRM applications.

Voice-enabled commands for data entry, search queries, and analytics will be implemented for a more accessible CRM experience. With this, businesses can expect their workforce to work hand-in-hand with generative AI-based tools. Consequently, they must also train their employees to correctly use this technology.

#5 Expansion of Industry-Specific CRM Solutions

A lot of industries have benefitted from Salesforce development services in recent years. These include Fintech, Manufacturing, Retail, eCommerce, and more.

In the coming months, Salesforce will attempt to provide more solutions that are specifically tailored to business needs. Its goal is to add industry-specific knowledge to enhance CRM capabilities.

Some upgrades to Salesforce Financial Service Cloud were recently announced. For instance, it announced Salesforce Healthcloud 2.0 to strengthen its position in the Healthcare Service department.

Salesforce AppExchange is also set to expand by offering pre-installed applications and installations so that clients can easily customize Salesforce according to their specific needs.

Salesforce users can expect more interconnected experiences when it comes to customization and functionality.

#6 Augmented Reality (AR) for Field Service Management

The demand and implementation of AR keep growing as technology evolves. AR provides businesses with real-time insights and guidance. Field service employees and technicians benefit from real-time visual guidance and interactive tools offered by AR.

In the months ahead, Salesforce applications will see an integration of Augmented Reality to help businesses reduce downtime and boost productivity.

Businesses need to hire dedicated Salesforce certified developers who can help them advance their AR capabilities through Salesforce CRM.

#7 Industry Clouds Solutions to Maximize Impact

According to the report our experts referred to, Industry Clouds are nothing but a set of all cloud solutions that have been designed by Salesforce for each specific industry. This is set to be yet another top Salesforce development services trend in 2024.

These Industry Clouds will enable organizations to adopt customer-specific solutions that adapt to their industry. As a result, businesses will observe an increase in ROI and can easily tackle industry-specific challenges.

#8 Interoperable Data Systems

Data systems today need to be resilient. They must be of high quality and interoperable. But what does interoperability mean?

Interoperability means the standards, protocols, technologies, and mechanisms through which data can easily flow between diverse systems, with only a minimal human intervention. It facilitates information sharing in real-time.

By maintaining high-quality data and interoperable systems, businesses can eliminate data silos, enhance data agility, and proactively respond to disruption and change. It improves their performance and access to insights on the Salesforce platform.

#9 Flow Orchestration by Salesforce

Automating business processes has become increasingly important. Businesses need to store large volumes of data in the form of records. There are chances that this data might be miscalculated or lost, impacting customer satisfaction.

Salesforce has developed the Flow Orchestrator tool. It prevents any data management-related issues. Flow Orchestration enables Salesforce administrators to set up, install, and automate commercial procedures quickly. It allows operations to be automated with clicks instead of coding.

In the coming months, Salesforce Flow Orchestrator will assist businesses in enhancing the impact of their activities. As businesses are able to manage and simplify their processes, they can easily meet their end goals and customize user experiences.

#10 AI-Driven Robotic Process Automation

AI and Machine Learning are everywhere. Businesses implement these technologies to analyze and gain real-time insights from data, just like humans do! It allows them to automate less important tasks, freeing up the workforce to focus on more important ones.

With the help of Einstein, Salesforce has also entered the domain of AI and Machine Learning. 2024 will see the implementation of Salesforce Einstein to predict customer behavior and gain data-based insights. Its importance is predicted to grow in the years to come.

Why Should Your Business Invest in Salesforce Development Services

If you take a closer glance at these trends, you will observe that in the near future, Salesforce is set to introduce several developments and innovations in the realm of CRM.

Our experts recommend businesses to hire a leading Salesforce development company like TRooTech Business Solutions to drive customer engagement and boost operations. They are a recognized Salesforce partner. Further, their team of certified Salesforce developers have expertise across multiple industry domains and help businesses integrate the Salesforce software and tools.

If you are not yet convinced why your business needs to hire dedicated Salesforce developers, take a look at these key reasons:

Enhanced Productivity and Collaboration: Salesforce offers an easy-to-use interface that allows businesses to easily automate their processes and reduce the need for manual data entries. This boosts productivity. It also provides a centralized location to store customer data. This improves collaboration.
Improved Engagement: Businesses are equipped with the necessary tools to engage in-depth with their customers. Businesses can personalize and improve their engagement.
Strengthen Marketing and Sales Efforts: Businesses can track leads, tailor marketing campaigns, and supervise customer interactions. This improves sales and revenue.
Advanced Data Management: Since businesses can access a centralized location for data through Salesforce, it becomes easy for them to manage and analyze insights. This helps boost decision-making.
Boost Customer Service: Salesforce development services empower businesses to track customer interactions and provide quick responses to customer queries. This boosts customer satisfaction and retention.

Build and Deploy Custom Solutions: When businesses hire Salesforce developers, they can create tailored solutions to meet their specific needs. These solutions can include custom reports, dashboards, complex workflow management, integration with other systems, and more.

Salesforce Is Crucial for Your Business’s Success

When it comes to innovations made in the world of CRMs in 2024 and the years ahead, Salesforce will emerge as a key player. Especially with the integration of AI and ML technology. The reason behind this is that these technologies will place hyper-personalization, data security, business operations, and customer engagement at the forefront.

Businesses must look to collaborate with a leading Salesforce development company to fully embrace and leverage these 10 trends to stay ahead of the curve and succeed in this constantly transforming digital landscape. With Salesforce, businesses can strategically place themselves to maximize their profit and growth.

Salesforce Development Services: Trends to Expect in 2024