Proven Records for Getting Excessive Reviews on Amazon

In 2022, online shopping was a lifestyle mainstay: 48% of consumers shop on Amazon at least once per week, and 61% of consumers say they’re influenced by the product with the best ratings and reviews. Product reviews can make or break a new Amazon FBA seller. According to our Consumer Trends Report, the majority of consumers are influenced to purchase a product that has the best reviews and ratings. There’s no doubt that reviews are powerful. From influencing sales to increasing revenue, reviews are an essential part of succeeding online. For Amazon sellers, reviews are even more important. More five star feedback can mean the difference between standing out and blending in, and appearing in the Buy Box—or not.

NOTE: All of the methods listed in the article are operated to the extent of the policy of Amazon term’s service and doesn’t violate any policy.

Why are Amazon reviews so important?

Other than just being a metric to boost the listing’s SEO ranking, positive Amazon product reviews directly influence the purchasing decisions of other buyers.The conversion rate also exponentially increases with the number of positive reviews for that product. How massive is this difference? A customer is 270% more likely to buy a product with 5 reviews than a product with zero reviews.

Customer trust:

This is even true in the case of regular brick & mortar stores. Many consumers today check for reviews online before purchasing a product from their local retail store. Word-of-mouth assurances often work better than any marketing strategy that a brand can employ.Clearly, Amazon product reviews play a massive role in the customer decision-making process. This is because product reviews are one of the best forms of social proof.

How to get more reviews on Amazon:

Following methods can be helpful for getting reviews at Amazon product:

Writing follow-up emails to customers:

Keep in mind that many customers do not realise how important reviews are for sellers. It is incumbent on sellers to communicate why reviews are important. A happy customer is much more likely to leave a review if they understand how it contributes to the Amazon Marketplace, and helps sellers. You can go for a professional designated format of email to interact with customers after placing their order and requesting to write a review back.

Consult packaging inserts:

Personalised product inserts are a great way for sellers to get in touch with consumers and request reviews and feedback. Be careful when designing your inserts, because Amazon’s strict policy on asking customers for reviews applies here as well. Inserts are also a great way to highlight some key features and benefits of the product.

Grasp social media:

Nearly everyone is on social media – around 50% of the world to be more precise. 54% of them use social media to search for products. That is 1.5 billion people! Several Facebook groups let sellers promote their products.Social media is a way for brands to expand their reach and promote their products to a captive audience. Results may not always be positive, but it is definitely worth trying. As always, never solicit positive feedback, keep your language neutral.

Amazon Early Reviewer Program:

One of the ways to get reviews early on is to opt-in for the Amazon Early Reviewer program. Under the program, Amazon encourages customers who have purchased a product to share their authentic opinion about the item. The retail giant incentivizes customers by providing them with a small reward – usually an Amazon gift card worth $1-$3. This is honest feedback that cannot be influenced by the seller. Amazon selects reviewers at random.

Vine program of Amazon:

Amazon Vine is another great way for sellers to get reviews early on. You can enrol your product in the Vine program if it has less than 30 reviews. Unlike the Early Reviewer Program, there is no enrollment fee. However, you do have to send your products (for free) to Vine voice members for them to be reviewed. Vine voice members are individuals who have a history of providing insightful reviews on Amazon. They are hand-picked by the retail giant, so they will be critical of your product.

Interaction with customer regularly:

Keeping informed the customers timely increases your chance of getting reviews by customers. Starting from ordering till delivery, everything shall be posted with customers that enhance your store standards. That makes the customer understand its importance when you keep posting them with every step.

Regularly offering discounts & special promotions:

There’s a fine line to getting your product pricing just right. Customers are most satisfied when products are priced reasonably — neither too high nor too low. While you can’t ask customers to leave a review in exchange for a discount, you can offer discount codes as part of your regular promotion strategy. Much like the Amazon Early Reviewer Program, a great way to launch your products to much fanfare is to offer an introductory discount exclusively available to your email subscribers!

Providing best E-commerce service to customers:

Excellent customer service can make the difference between a one-time purchaser and a loyal one. Any interaction you have with your customers, from a question about how your product works to an update on their shipping status, is an opportunity to improve their perception of your brand.

When to ask them for review,

When your customer service team successfully resolves an issue or question, customers are generally quite happy. When they’re in that positive state of mind, it’s a great time for you to ask them for a review.
Even if a customer returns a product, they can still review it — especially if the reason why they returned it wasn’t due to product quality. They can speak to how helpful your team was.
If customers ask about a product before purchasing, email them a week or two later to see if there’s anything else you can do to help them out. If not, you can ask them to write you a review on Amazon.

Beyond getting their problem solved, the biggest thing customers look for from customer service is a fast response.

Don’t look for fake reviews upon your product:

Fake reviews are a problem on Amazon. That is no secret. There are many services on platforms like Fiverr that advertise fake 5-star ratings and reviews for a nominal price – and by nominal.While buying fake reviews may seem enticing at the moment, it can backfire at an instance! What is certain is that Amazon is aware of the problem, and they are taking steps to solve it.

Authenticity is priority:

Amazon wants reviews to be as authentic as possible. Reviews are meant to weed out the bad apples and provide consumers with adequate information when making a purchasing decision. This is why getting reviews through friends or family members is restricted by Amazon. Your parents are not the most trustworthy sources of information for other customers! Amazon may also block product reviews if they notice ‘unusual’ activity.

Giveaways at Amazon:

Amazon Giveaways is another efficient way to increase your revenue significantly. Giveaways are the Amazon sanctioned program, with a number of winners receiving your product free of charge and non-winners getting an offer to either buy a full price or a discount.The purpose of these services is often more to get vendors complete sales cost loans than reviews, but a large proportion of buyers actually leave reviews

3.Concluding Remarks:

There are some great marketing tactics mentioned above to help you get more reviews on Amazon.From using the right feedback software to writing the perfect review requests, there’s certainly a lot you can do. Every Amazon seller must always bear in mind the importance of consistently providing top quality customer service. If you respond promptly and effectively to customer queries, you’ll build your reputation, ratings and sales.