Print Advertising Market Size, Trends, and Forecast 2023-2028
According to IMARC Group’s latest report, titled “Global Print Advertising Market Report & Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the print advertising market share.
The global print advertising market size reached US$ 33.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.1 Billion by 2028. IMARC Group expects the global market to continue its moderate growth during 2023-2028. Print advertising is one of the oldest and widespread means of media that usually consists of newspapers and consumer magazines. It offers numerous benefits such as enhanced versatility, better creativity, improved consumer engagement, and can be accessed easily by everyone irrespective of age and class.
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Print Advertising Market Trends:
The growing subscription of newspapers and magazines, particularly among the elderly generation who are habitual of reading, is currently driving the market for print advertising. Moreover, several advertising houses are adopting print media as printed ads are less intrusive and at the same time offer wide exposure as the reader can see the advertisement depending upon his leisure without any time limit or interruptions. In line with this, print advertising increases the attention of consumers towards numerous events, products, or brand and is much cheaper than other forms of advertising. Additionally, various advertisers are focused on developing new marketing strategies, including the utilization of local, regional, or national newspapers, magazine titles, etc., to expand their consumer base.
Print Advertising Market 2023-2028 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the print advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Key Market Segmentation:
The report has segmented the global print advertising market on the basis of type, end use industry and region.
Breakup by Type:
Newspaper Advertising
Magazine Advertising
Breakup by End Use Industry:
Retail
Electronics and Telecommunications
Insurance and Finance
Others
Breakup by Region:
North America
Asia Pacific
Europe
Latin America
Middle East and Africa
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Key highlights of the report:
Market Performance (2017-2022)
Market Outlook (2023-2028)
Market Drivers and Success Factors
Market Trends
The Impact of COVID-19 on the Global Market
Value Chain Analysis
Structure of the Global Market
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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