Postcard Magnet EDDM: The Easiest Way to Flood Your Neighborhood With Unforgettable Marketing

What if you could reach every single home in your target neighborhood — no mailing list required — and leave behind something people actually keep?

That's exactly what postcard magnet EDDM makes possible. It combines the USPS Every Door Direct Mail program's unbeatable reach and low postage rates with the staying power of a custom magnet. The result is one of the most efficient, affordable, and effective local marketing strategies available to small and mid-size businesses today.

If you've heard of EDDM but never used it, or you've tried it with flat postcards and weren't impressed, this guide will show you why adding a magnet changes everything — and how MagnetbyMail's Big Ed DM Mailers make the whole process simple.

What Is EDDM — and Why Does It Matter?

EDDM stands for Every Door Direct Mail. It's a USPS program that allows businesses to mail to every address on selected postal routes without needing a mailing list. You choose the neighborhoods or zip codes you want to reach, and the post office delivers your piece to every mailbox on those routes.

The advantages are hard to ignore:

No mailing list needed. You don't have to buy, rent, or manage a list of addresses. EDDM handles delivery by carrier route, covering every home and business automatically.

Very low postage rates. EDDM postage can be as low as $0.20 per piece — significantly cheaper than Standard Class or First-Class mail. For businesses targeting dense residential areas, this can translate to enormous savings on large campaigns.

Oversized mail pieces allowed. EDDM rules permit larger postcards than standard mail classes. That means more print space to showcase your services, promotions, and branding in full color.

Combined with a custom magnet, EDDM stops being a one-time impression and becomes a long-term brand placement inside the homes you're targeting.

Why Add a Magnet to Your EDDM Postcard?

A standard EDDM postcard gets read and discarded. A magnet EDDM piece gets read — and then the magnet comes off and goes on the fridge.

That one difference is worth far more than the small additional cost of the magnet. Here's why:

Your competitors' flat postcards have a lifespan of seconds. Your magnet mailer postcard has a lifespan of months. Every day that magnet stays on display, it's generating brand awareness at zero additional cost. Your phone number, logo, website, and offer are front and center every time someone opens the refrigerator — which happens dozens of times a day in the average household.

For local service businesses especially, this kind of passive, daily visibility is invaluable. You don't need the customer to act today. You need them to remember you when they do need you. A custom postcard magnet accomplishes exactly that.

Introducing MagnetbyMail's Big Ed DM Mailers

MagnetbyMail built the Big Ed DM Magnet Mailer specifically to take full advantage of the USPS EDDM program. It's a large-format postcard with a business card-sized magnet attached using easy-peel glue — designed to travel through the postal system cleanly and arrive in perfect condition, ready for the recipient to peel and display.

Two postcard sizes are available, each paired with a 2″ × 3.5″ printed, laminated magnet:

Big Ed DM 1

Postcard size: 5.75″ × 11″ — the larger of the two options, giving you maximum canvas for full-color imagery, headlines, offers, and contact details. Pricing starts at $1.26 per piece (Lite) or $1.55 (Premium) at 500 units, dropping to $0.65 (Lite) or $0.79 (Premium) at 2,500 units.

Big Ed DM 2

Postcard size: 4.25″ × 11″ — a slim, elongated format that stands out in the mailbox and works well for menus, service lists, and coupon-style layouts. Pricing starts at $1.07 per piece (Lite) or $1.23 (Premium) at 500 units, dropping to $0.50 (Lite) or $0.59 (Premium) at 2,500 units.

Lite vs. Premium — Which Should You Choose?

Lite uses 10-point card stock with full-color printing on both sides, Gloss-UV coating on one side, and a 20-mil magnet printed in full color and laminated for protection.

Premium steps up to 2-mil poly laminate on both sides of the postcard and a thicker 25-mil magnet — a noticeably more substantial feel that signals quality and professionalism. If you're in a competitive market or want your piece to make a premium impression, the upgrade is worth it.

Both options include a free printing setup and a free digital proof emailed to you before production begins.

How the EDDM Process Works with MagnetbyMail

One of the things that makes the Big Ed DM Mailer especially practical is the simple workflow. Unlike standard magnet mailer campaigns where MagnetbyMail handles delivery, EDDM pieces are shipped directly to you — and you bring them to your local post office, where you pay the discounted EDDM postage rate directly.

Here's how straightforward it is:

You provide your camera-ready artwork. MagnetbyMail emails a free proof within 2 business days. Once you approve, production takes approximately 10 working days for orders up to 10,000 pieces. Your finished mailers are then shipped to you via common carrier, and you drop them at your local post office with your EDDM paperwork. The post office does the rest — delivering to every door on your chosen routes at rates as low as $0.20 per piece.

No mailing list. No address processing fees. No complex logistics. Just a high-quality magnet mailer postcard, your neighborhood, and one of the lowest postage rates in direct mail.

Who Should Be Using Postcard Magnet EDDM?

Magnet EDDM is a natural fit for any business that wants to blanket a local area with consistent, memorable marketing. Some of the strongest use cases include:

Pizza restaurants and food delivery — Menu magnets are a direct mail classic. An EDDM campaign drops your menu into every home in the delivery zone. The magnet stays on the fridge. Orders follow.

Home service companies — Roofers, HVAC contractors, landscapers, and cleaning services all benefit from neighborhood saturation. When a homeowner needs your service, your magnet is already on their wall.

Real estate agents and mortgage brokers — Farm a specific neighborhood consistently with EDDM, and your name becomes the one residents associate with local expertise. The magnet keeps you top of mind between mailings.

Gyms, salons, and retail stores — Any business with a defined local trade area can use EDDM to efficiently reach every household within driving distance — no wasted spend on out-of-range addresses.

Grand openings and seasonal promotions — When you need to make a big announcement to an entire area fast, EDDM with a magnet gives you maximum coverage and a keepsake that extends the campaign's life.

The Bottom Line: Simple, Affordable, and Built to Last

When you add up the low EDDM postage rate, the competitive per-piece pricing from MagnetbyMail, and the months of free brand impressions your magnet generates after delivery, postcard magnet EDDM is one of the highest-ROI marketing formats available to local businesses.

You don't need a mailing list. You don't need a big budget. You need a great design, the right neighborhood, and a magnet mailer built for the job.

Explore the Big Ed DM Mailer options — including free downloadable templates — at MagnetbyMail's EDDM page. Request free samples, get a quote, or call the team directly at 1-800-233-6690. Email: info@magnetbymail.com.