Ott or over-the-top platforms are services that offer viewers access to movies, TV shows and other media directly over the Internet, bypassing cable or satellite systems Ott services can be obtained through Internet-connected devices such as computers, smartphones, installers boxes and smart TVs in India regulatory language Ott platforms are called publishers of online

Top Ott platforms in the World are :

Amazon prime video
Netflix
Disney plus Hotstar
Zee5
Vote

Dacast
Hulu
Video
Sun NXT

Curated content online curated content is audio-visual content such as movies, web series, podcasts, etc. that is made available to viewers on demand, including but not limited to subscription by ott on demand platform means a system where the user is not able to have access at a time of their choosing to any content in electronic form that is transmitted through a computer and is selected by the user popular video on demand services in India include disney plus hot stock amazon prime video sony live, etc.

In February last year, the government informed information technology intermediaries by nology Journal Guidelines and Digital Media Code of Ethics 2021 Rules for Regulation of ott Platforms The Rules introduce a soft touch self-regulatory architecture with a code of ethics and a three-tier grievance redressal mechanism for ott platforms that provide for self-classification of content without involving any general principles of the Central Board of Film Certification require , that the platforms do not publish any content which is prohibited by any law and consider the consequences and act with due care and discretion in respect of content which affects the sovereignty and integrity of India.

Also take into account India's multi-racial and multi-religious context and exercise due care and discretion in listing the activities, faith practices or views of any racial or religious group, ott platforms must display an age focus and content descriptor for each content, where appropriate , if appropriate d also display a viewer discretion notice at the beginning of the program, the content should be separately classified into five age categories as indicated here.

In addition, the rules mandate a three-tier institutional mechanism for handling public complaints, that is, all publishers should within 15 days to appoint a Grievance Officer based in India for receiving and redressal of complaints also every publisher has to become a member of a self regulatory body such body will have to register with the Ministry of Information and Broadcasting and deal with complaints which have not yet been decided by the publisher within 15 days, the Ministry of Information and Broadcasting and an inter-ministerial committee formed by the Ministry m constitutes the third level of supervision.

Ott Platforms | Top Apps