Once your business idea and target market are identified, you must choose the best digital marketing plan to draw in prospects and convince them to become clients. Your company's values, value proposition, and key demographics should all be included in a strong marketing plan, among other essential components. It should also utilise both offline and internet marketing strategy. The 7 marketing tactics listed below can help your company expand in 2023.
1. Google My Business
Customers can use Google Search and Maps to find businesses on the Google My Business platform. This portal, which helps you maintain your profile throughout the Google platform, is free and ought to be a component of any digital marketing plan. By using this profile, your business can benefit from the Google Business Listing and include important details like your physical address, open times, and contacts.
You can share professional images and movies on social media platforms just like everyone else. The platform also includes insights that you can utilise to understand how and where customers find your company online. You can also include details like a link to your website, the presence of Wi-Fi, or the accessibility of your establishment for people in wheelchairs.
2. Blogging
Marketing requires you to produce educational content for your leads and customers. Blogging is an essential component of any content marketing plan, as evidenced by studies demonstrating that bloggers obtain 67% more leads than non-bloggers. More crucially, content marketers have a 13 times higher chance of seeing a profitable return on their investment.
Using a company blog lets you inject some personality into the content you publish. Because they offer information that links back to your website, blogs are also included in other digital marketing strategies. You enhance the traffic to your website as you create backlinks to your blog.
3. Strategies for marketing on social media
Because you can expand your fan base and boost sales on social media platforms, they play a significant role in your total digital marketing strategy. Using time-saving solutions to manage all of your social media profiles, you can promote new goods, provide information, and engage directly with your customers. In this situation, a social media account functions as both a sales platform and a marketing tool.
Twitter, Pinterest, LinkedIn, Snapchat, and Reddit are examples of popular platforms. Your target audience will affect the platforms you decide to use in your social media marketing campaigns. Instagram, Facebook, and Pinterest should be a component of your social media marketing efforts if your business focuses on photography.
4. Search engine optimization
The information you offer on your website, blog, or YouTube channel can be optimized to assist search engines to deliver it to a user's search result page. You may improve your website's organic traffic and position higher in search results by using SEO. You should concentrate on the following three categories of SEO:
The use of keywords, long-tail keywords, titles, metatags, SEO-friendly URLs, and title modifiers, among other page elements, is the emphasis of on-page SEO.
The focus of off-page SEO is the backlinks pointing to your website. A great technique to link to your site and raise its search engine results is through guest blogging.
Technical SEO is the process of enhancing your website's technical components in order to raise its search engine rankings. Search engines trawl the internet and display web pages based on how user-friendly they are. Therefore, improving the crawl ability, speed, and security of your website will enhance your marketing approach.
5. Email marketing
Your cold outreach marketing approach must include an email marketing campaign. Given that consumers receive numerous marketing emails every day, you need to develop a strategy that stands out from the competition and turn your leads into paying customers. First, each receiver should receive a personalised email, and the emails should have a responsive design that is readable on computers and mobile devices.
You may easily establish an email drip campaign and send emails to hundreds of recipients thanks to web tools. You may access analytics and learn how many people join your email list, read your emails, and unsubscribe with the correct tools.
6. Video Marketing
A quick and efficient approach to sharing content with your audience is through video. It demonstrates to your customers how your product can benefit their company. According to research by the Aberdeen Group, businesses who employ video in their marketing strategy see an annual revenue increase of 49% over those that don't. Both B2C and B2B marketing methods produced results.
Your company ought to benefit when video develops into a crucial part of content marketing strategy. Other than YouTube, services like Drift Video now enable simultaneous video and chats to fit B2B video marketing techniques.
7. Event marketing
B2B event marketing benefits from offline advertising. It enables you to communicate directly with prospective leads and customers. Given that the typical CMO spends 24% of its money on event marketing, your company should also take this strategy into account.
Event marketing can be used in a variety of ways. The initial step is registering for exhibits in order to get leads. The second is attending conferences and VIP dinners to network with C-level executives in order to build your brand and make an industry presence.