61 Marketing Quotes That Will Boost You Up

To be able to sell is the best skill to have in your toolbox. You can create a great product or service. However, if you don't market it well, you won’t be able to have a successful business.

Marketing is the art of persuading people to think about a brand and remember it. It is the rent businesses pay to live in the minds of the people.

Here are 61 Marketing Quotes to inspire you and see it differently!

1. “The best marketing strategy ever: Care.” – Gary Vaynerchuk

The first marketing quote sums up the core of marketing very elegantly. Give your customers the value they want by giving them great quality service and they would be loyal to you for life.

2. “Marketing is really just about sharing your passion.” – Michael Hyatt

This marketing quote is about having a passion for the product or service that you trying to sell. If you believe in the product, it is easy to market it.

3. “Your value will be not what you know; it will be what you share.”― Ginni Rometty

This marketing quote speaks about sharing every good detail about the product you are marketing. Keeping a great feature of the product to yourself won’t sell it in the market. Telling the world about it will!

4. “When we lead with the product (what) and not our mission (why), our decisions get smaller, our perspective less brave, our work less memorable, our world impact more limited.” – Wendy Clark

This marketing quote talks about how the purpose and mission of creating a product are more important than the product itself. If you prioritize the purpose, the decisions are easy and the impact created is limitless.

5. “Business has only two functions – marketing and innovation.” – Milan Kundera

This marketing quote describes the two main functions of a business. The first is to create a product and improve it. The second is to market it well. The business can run successfully on just these two functions.

6. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

This marketing quote describes the never-ending innovative field of marketing. One cannot take a break from it even on holidays. We have to come up with holiday-themed ads and posters to stay in the game.

7. “Marketing without data is like driving with your eyes closed.” – Dan Zarrella

This marketing quote shows the importance of consumer data in marketing. Knowing the trends and the likes and dislikes of people are very important. A brilliant marketing campaign may fail because it didn’t care to consider that it may be insensitive to some people.

8. “Don’t build links. Build relationships.” – Rand Fishkin

This marketing quote shows the importance of building real human relationships. We shouldn't just focus on selling to more and more people. We should also focus on having a loyal customer base who never looks anywhere else. And to be able to do that we need to provide value that helps a customer attach emotion to the product.

9. “Content is fire; social media is gasoline.” – Jay Baer

This marketing quote aptly describes the growing importance of social media for marketing. Every business needs to create marketing content to stay relevant and to be in the game. These days you get more attention through creative content on social media platforms than traditional advertisements.

10. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe

This marketing quote aptly describes the part experimentation plays in marketing. The idea that works today may not be relevant tomorrow. And the idea that was laughed upon yesterday may work wonders today.

11. “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” – Neil Patel

This marketing quote describes the difference between a regular marketeer and a great marketeer. A great marketeer thinks in terms of the growth of the business rather than individual campaigns. He looks at the big picture and has a vision for the growth of the business.

12. “It’s not creative unless it sells.” – David Ogilvy

This marketing quote is the ultimate truth. No matter how great a campaign is designed and how creative it is, it all comes down to whether it generates positive results for the business. It is successful only if it generates revenue.

13. “The gap between what’s expected and what you deliver is where the magic happens, in business and in life.” –Jay Baer

This marketing quote describes the importance of doing more than is expected of you. It will do wonders for the business and for you too. If you deliver more than what is expected by the customer, you will generate manifold rewards.

14. “Growth and comfort do not coexist.” – Ginni Rometty

This marketing quote says that for growth to happen, you have to leave your comfort zone. To achieve great rewards, you have to work insanely hard and forget about your comfort.

15. “Content is the atomic particle of all digital marketing.” – Rebecca Lieb

This marketing quote describes the importance of content in digital marketing. Content is the seed on which digital marketing happens.

16. “Marketing is too important to be left to the marketing department.” – David Packard

This marketing quote shows that marketing is not only dependent on the marketing department. You need great quality and innovative products to be able to market them well going forward.

17. “Marketing momentum is about the everyday energy and relevance that you keep pulsing throughout your brand and organization.” – Sheryl Adkins-Green

This marketing quote shows how marketing keeps a business relevant at all times. Coca-Cola is a great example.

18. “If your competitors start copying you, then you’re doing something right.” – Jay Baer

This marketing quote tells about how to know whether you are doing great marketing. If your competitors start copying you, that is your signal that you are on the right path.

19. “When you say it – it’s marketing. When they say it – it’s social proof.” – Andy Crestodina

This marketing quote describes the success of a marketing campaign. When the consumer talks about your product passionately it is proof that you did a great job, marketeer!

20. “Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

This marketing quote is the best learning for all marketers. Do experiments! Don't be scared of failing, be creative, and try different things!

21. “SEO is not something you do anymore. It’s what happens when you do everything else right.” – Chad Pollitt

This marketing quote speaks about the modern way of doing SEO. You don't do it the traditional way. You create a great product and market it well. The SEO will take care of itself.

22. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg

This marketing quote describes the consumer psychology for marketers. The marketeer has to think of ways in which they can persuade a consumer to buy their product or service.

23. “Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.” – Joanna Wiebe

This marketing quote describes modern-day marketing. You don't sell a product, you sell the feeling that the consumers experience by buying it.

24. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley

This marketing quote says that you may market a product to the masses but you are always speaking to the individual person at a time. You create an ad for a large audience but the ad is watched and experienced by individuals. 

25. “Facts are irrelevant. What matters is what the consumer believes.” – Seth Godin

This marketing quote says that facts are not more important than what a consumer believes in. Facts don't sell but beliefs do. 

It may be a fact that chocolates are unhealthy but if I can make you believe that eating chocolates is a part of celebrating Christmas, it will be a successful marketing campaign.

26. “Stop selling. Start helping.” – Zig Ziglar

This marketing quote is what great marketing is all about. You don't tell a consumer what to buy. You help him discover what he wants to buy.

27. “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister

This marketing quote is also about being helpful to consumers rather than telling them what to buy.

28. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

This marketing quote tells about transforming or evolving according to the changing needs of the consumers. And not being rigid and following the old strategies.

29. “These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark

This marketing quote talks about modern-day informed consumers. He wants to know everything about the product before buying. He asks specific questions about the product. He makes the buying decision after considering every detail.

30. “Think like a customer.” – Paul Gillin

This marketing quote is the best method of marketing. Put yourself in the shoes of your customer and think about why would you buy the product. Does it solve my problem or does it make my life easier? Why would you need it? And you will have your marketing strategy.

31. “The best marketing doesn’t feel like marketing.” – Tom Fishburne

This marketing quote describes the power of a great product. You don't need to market a Tesla, its superior quality and innovative technology sell themselves.

32. “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” – Peter Drucker

This marketing quote describes the greatest way to do marketing. Create a campaign keeping the customer in your mind first and the product second. You will find it easier to market the product to the consumers with whom the product fits well.

33. “Amazing things will happen when you listen to the consumer.” – Jonathan Midenhall

This marketing quote adds to the old saying that the consumer is the king. When you work on the problems of the consumer, the product or service will get better and better for the consumer and they will eventually become your customer.

34. “People don’t buy what you do, they buy why you do it.” – Simon Sinek

This marketing quote highlights the importance of the purpose and mission of a business over the product or services they provide. That’s why companies that work on climate change and green energy get good press and are doing good business.

35. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan

This marketing quote talks about evolving with the changing times. Marketers too have to adapt. People buy things online, they get inspired by what products their favorite content creator is using, and much more. A marketeer needs to know where the attention of people lies to showcase their products to them.

36. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.” – Beth Comstock

This marketing quote describes what the customers, whether people or businesses look for while buying something. They are always looking for the way it will make them feel. When someone buys a luxury product, they feel special and part of a very elite group.

37. “People will ignore or skip anything they don’t like. So brands have to start making things they love.” – Steve Pratt

This marketing quote is about being creative and interesting at the same time. People won’t give you more than a few seconds to catch their attention. So a marketeer has to come up with something interesting and eye-catching.

38. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

This marketing quote is about what differentiates good marketing from great marketing. Ikea is a great example. With their massive stores and DIY products, the customer feels smart and empowered.

39. “Your brand is so much more than what you sell.” – Jon Iwata

This marketing quote describes the value of a brand. The brand is the memory of the products sold. The brand lives in the minds of the people for a long time.

40. “Building a brand means knowing your story and building and sharing that story.” – Tamara McCleary

This marketing quote is about the story of brands. The story of brands deals with the problem they are trying to solve and their greater purpose. And selling that story is marketing.

41. “Products are made in the factory, but brands are created in the mind.” – Walter Landor

This marketing quote talks about the importance of branding. Marketing is the rent paid by companies to live in the minds of the people.

42. “The strength of brand loyalty begins with how your product makes people feel.” – Jay Samit

This marketing quote is all about how one feels about buying a product. Different brands have different emotions linked to their products. A talcum powder may make a person feel respite from the summer heat.

43. “Making promises and keeping them is a great way to build a brand.” – Seth Godin

This marketing quote is all about marketing a product without making fake promises. The brand goes a long way if the marketing is truthful and delivers exactly what is being sold.

44. “Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” – Christopher Betzter

This marketing quote talks about brand value. The brand derives its true value from everyone from employees to the customers.

45. “Brand is simply a collective impression some have about a product.” – Elon Musk

This marketing quote describes the reason why people come together to create a product to sell. It is the same purpose and ideology. And the ability to look at the future in the same way.

46. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

This marketing quote shows the true evolution of marketing. It is no longer that the brands are what they projected them to be. They are what the customers tell each other about it now.

47. “Make your customer the hero of your stories.” – Ann Handley

This marketing quote is about the importance of customers. The customer should be the only entity that a marketeer should look up to for designing a campaign.

48. “Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin

This marketing quote tells us about what marketing is in today’s world. It is about the purpose of the business and the vision of the leader. It is the story of how to make this world a better place and the part that business plays in it.

49. “Platforms – they come and go, but storytelling is forever.” – Michelle Phan

This marketing quote talks about the short lives of the medium and the everlasting stories that remain strong through the change in mediums.

50. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

This marketing quote is about having a great true story to sell to the world. Being truthful helps the business to deliver what they promise.

51. “Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” – Marc Mathieu

This marketing quote shows the evolution of marketing from myth-making to truth-telling. No one believes in the made-up stories told earlier for marketing. People are now interested in knowing the true stories behind the brands and their real motives to run a business.

52. “You can’t sell anything if you can’t tell anything.” – Beth Comstock

This marketing quote is about the art of storytelling. If you can't tell a story, you can't sell the story.

53. “Give them quality. That is the best kind of advertising.” – Milton Hershey

This marketing quote is about providing value to the customer. That is the best advertising as the product markets itself. The greater the value you provide, the higher the chances of gaining loyal customers.

54. “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach

This marketing quote is about the greater value of the impact created in the minds of consumers over the repetitive running of ads. So, create a good expression rather than buying more and more ad spaces.

55. “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage

This marketing quote stresses the importance on the importance creating something which is interesting content first and the promotion of a product second. A marketeer has to do so because this is the only way to get the attention of a consumer.

56. “The best advertising should make you nervous about what you’re not buying.” – Mary Wells Lawrence

This marketing quote is about creating uncertainty in the mind of consumers about the product they are buying. They should be feeling FOMO if they are buying from other brands.

57. “Make your advertising too valuable to throw away.” – Sonia Simone

This marketing quote is about being creative and artistic in advertisements so that the consumer may want to keep it and not throw it away.

58. “Never let ads write checks your website can’t cash.” – Avinash Kaushik

This marketing quote is about not lying and bragging too much in ads. They will only backfire sooner or later.

59. “We want consumers to say, ‘That’s a hell of a product’ instead of ‘that’s a hell of an ad.’” – Leo Burnett

This marketing quote is about creating a product that can sell itself on its own. The kind of product which provide more value than it costs. It won't need a lot of marketing.

60. “The most powerful element in advertising is the truth.” – William Bernbach

This marketing quote is about being honest and truthful in advertisements. Tell them exactly what the product can do for them and the consumer will buy it more than once. 

61. “[Advertising is] a bridge between people who make things and people who need things.” – Jean Wade Rindlaub

This marketing quote defines advertisements aptly. Advertisements connect the creators and innovators to the consumer. They act like the communication channel between them.

Marketing is an art. There are very few people who have mastery over it. The great marketers. But it is something without which a business cannot think of being successful. Selling is as important as inventing and innovating a product.