Long-Tail vs Short-Tail Keywords: Which Ones Are Better?

SEO or Search Engine Optimization is a technique to improve a brand’s digital presence. The strategy is based on keywords which are relevant words that your target audience uses to search for your products online. SEO keyword research can be categorized into short-tail and long-tail keywords. Let’s find out what is the difference between these two and which ones are better for your business.

What are short-tail keywords?

As the name suggests, these are short keywords. These usually consist of one or two words. For instance, the hotel is a keyword that a customer might enter into a search engine to search for nearby hotels.

What are the benefits of short-tail keywords?

Short tail keywords are beneficial because they have higher search volumes and can attract a large amount of traffic. However, the competition is higher and therefore, brands also have to incorporate long-tail keywords.

What are long-tail keywords?

These are specific keywords which have three or more words. For instance, “hotel with bar” is a long-tail keyword that will refine the search results based on businesses that only have a bar in the establishment.

What are the benefits of long-tail keywords?

Due to the specific nature of these keywords, the search volume and competition are lower in long-tail keywords. However, targeting a large segment of the target audience becomes difficult with a specific set of words.

Final verdict

Short-tail keywords can attract a large volume of traffic, however, ranking can be difficult due to intense competition. Whereas, long-tail keywords are great for intent based searches. For an ideal SEO strategy, you should combine both these keywords. A combination of both these categories will offer you the best of both worlds. Customize your keyword research with the help of SEO Resellers Canada, which specializes in SEO keyword search.