FeedingTrends
Lingerie Wars: Victoria’s Secret vs. Savage X Fenty – Who Wins in 2025?
10 months ago
3 min read

Lingerie Wars: Victoria’s Secret vs. Savage X Fenty – Who Wins in 2025?

The lingerie industry has undergone a dramatic transformation over the past decade. What was once dominated by one iconic brand—Victoria’s Secret—has now become a battlefield where newer, more inclusive brands like Savage X Fenty are making waves. As we step deeper into 2025, the question arises: Who’s really winning the lingerie war?

Both brands cater to women, but their philosophies, marketing, and product lines couldn’t be more different. In this article, we’ll dive deep into the face-off between Victoria’s Secret and Savage X Fenty, helping you decide which brand aligns best with your needs, values, and curves.

Victoria’s Secret: The Classic Angel Returns?

For decades, Victoria’s Secret was the gold standard of lingerie. With glossy catalogues, runway shows, and a glamorous “Angel” image, the brand created an aspirational world around beauty and femininity. However, it faced criticism in the late 2010s for its lack of size, race, and gender inclusivity.

What’s Changed in 2025?

Victoria’s Secret has made visible attempts to rebrand itself. Gone are the Angels and narrow beauty ideals; in their place are more diverse models, new sizing ranges, and updated campaigns focusing on empowerment rather than perfection. Despite these efforts, some consumers still view the changes as reactive rather than authentic.

Pros:

  • High-quality fabrics and construction

  • Wide retail availability

  • Strong reputation for fit, especially in bras

Cons:

  • Higher price point

  • Limited size inclusivity compared to newer brands

  • Past branding still affects perception

Savage X Fenty: Redefining Sexy

Launched by Rihanna in 2018, Savage X Fenty exploded onto the lingerie scene by turning the concept of “sexy” upside down. With models of all shapes, sizes, skin tones, and gender identities, the brand stood for everything Victoria’s Secret wasn’t at the time.

What Makes It Different?

Savage X Fenty built its empire on inclusivity and accessibility. Its fashion shows are celebrations of diversity and culture. Most importantly, their products are not just trendy—they’re comfortable, size-inclusive, and priced to reach more people.

Pros:

  • Inclusive sizing up to 4X and 46DDD

  • Affordable, trendy, and seasonal collections

  • Bold marketing that resonates with Gen Z and Millennials

Cons:

  • Availability mostly online

  • Sizing can be inconsistent for certain styles

  • Less variety in basic, everyday undergarments compared to legacy brands

A Side-by-Side Comparison: Who Does It Better?

Feature Victoria’s SecretSavage X Fenty Sizing XS–XL, Some Extended XS–4X, 32A–46DDD Inclusivity Improving, but still limited Highly inclusive Price Range Mid-to-high Budget-to-mid Style Focus Classic, elegant, sultry Bold, trendy, youthful Retail Access Global physical stores Online & pop-ups Brand Image Glamorous, traditional Fierce, empowering.

What Do Customers Really Want in 2025?

The shift in the lingerie industry reflects a broader cultural trend: people want to feel seen, included, and comfortable. The modern lingerie buyer is looking for more than just beauty—they want function, fit, freedom, and authenticity.

What Women Are Prioritising:

  • Fit: Proper sizing across body types

  • Comfort: Seamless wear that lasts all day

  • Representation: Seeing models that reflect real-world diversity

  • Style: From lace to bold neons, today’s woman wants choice

  • Accessibility: Fair pricing and easy-to-access platforms

Where Does Mussarat Lingerie Stand?

At Mussarat Lingerie, we embrace the strengths of both worlds. Like Savage X Fenty, we champion inclusivity, and like Victoria’s Secret, we care deeply about fit and quality. Our mission is to empower Pakistani women by offering lingerie that fits, flatters, and feels fabulous, without breaking the bank.

We understand the unique needs of women in Pakistan when it comes to climate, modesty, sizing, and preferences. That’s why our collections include a wide range of comfortable bras, elegant panties, and essentials like black underwear — a timeless piece that every woman needs in her wardrobe.

Final Verdict: Is There a Winner?

Victoria’s Secret is learning and evolving. Savage X Fenty is leading with innovation and inclusivity. But in truth, there’s no single “winner” because it comes down to personal preference.

Choose Victoria’s Secret if you:

  • Prefer timeless elegance and sophisticated styles

  • Want access to physical stores for fittings

  • Are willing to invest more in premium lingerie

Choose Savage X Fenty if you:

  • Want bold, inclusive, empowering lingerie

  • Prefer budget-friendly fashion

  • Love staying ahead of trends and body-positive marketing

The Future of Lingerie is Diverse and Empowering

As consumers continue demanding change, both brands—and the entire lingerie industry—are being reshaped. In Pakistan, Mussarat Lingerie is proud to be part of this global evolution, offering styles for every body, every mood, and every occasion.

Whether you're looking for comfort, support, or something to turn up the confidence dial, the right lingerie is out there—and it might just be one click away.

Appreciate the creator