Is Spring & Summer a Time to Buy & Sell Real Estate in Melbourne?

Home buyers and sellers in Victoria are advised to get active in the Spring and Summer season when demand reaches its peak. In 2020, the biggest selling season in the state was November and December. 

Typically, as the spring season rolls around there is an influx of property onto the market. Vendors who are weighing up whether to continue to wait or sell their property are well advised to list and take advantage of the increased number of buyers.

Therefore, to effectively compete with the increased number of spring and summer properties on the market, preparing a home to sell is an important step. It must be presented in an attractive fashion to impress potential buyers and stand out from other similar homes in the same location that are on the market.

Sales campaigns of real estate in Blairgowrie and Rye in Summer have profound benefits over those in Spring, since buyers have more time to browse due to longer daylight hours and holiday periods. Blairgowrie is a hot spot for buyers due to the lifestyle it offers. It is an attractive seaside town on the Mornington Peninsula between Rye and Sorrento, with a series of surf beaches intermingled with spectacular cliffs. It is frequented by tourists in the warmer months and has a variety of activities for visitors to enjoy. The pier is the best spot for scuba diving in the region to view crabs, stingrays, cuttlefish and octopus. 

Rye enjoys a similar seaside setting and attracts swelling numbers of tourists and holidaymakers during Summer.  It is 65 km southwest of central Melbourne and its large beach is popular with kite surfers, yachtsmen, fishermen and swimmers alike.

Vendors in these areas should take time to prepare their homes to meet the growth in demand during December to February. To accomplish a striking first impression, focus on curb appeal, fixing up small DIY items around the home and undertaking serious decluttering projects.

Experts recommend going to auction in late January and early February to entice people who have returned from their vacations. It also allows time to follow up with people who have expressed interest in the property during the sales campaign.

It is a common misconception that property buyers become inactive over the summer holidays, opting instead to spend time with family and friends. Sales figures mostly suggest the opposite, with buyers motivated to sign contracts even on Christmas Eve.

At the same time, it is possible to miss some of the potential audience if advertising property is not started until after the Summer holidays. As roads become quieter again, it implies that less people will pass 'For Sale' signs and there are fewer numbers around to attend auctions.

It is possible that inter-state and out-of-town buyers could be attracted during Summer. They may be visiting the area with an intention to research it in greater detail before considering moving there, or it might be a first time visitor who falls in love with the region and decides to relocate. 

Since the number of property listings for sale has a tendency to drop in the summer holidays, sellers will be up against less competition. Their home will stand out as one of the few available ones, and determined buyers who missed out on landing properties in the pre-Christmas season could flock to the property.

The Summer holidays also serve as the best opportunity to display the great Australian dream of owning a home with a fabulous outdoor pool or entertaining area to show off. This is all the more appealing in coastal areas.

As per online data, January and February are both highly active months for searching for homes on real estate portals, and savvy sellers can attract this attention to their properties during this period. During the Summer season, there is typically a peak in demand for property for sale in Rye and Blairgowrie.

Experts recommend the following tips to sell property during warmer months. Be sure to showcase areas for outdoor entertainment, ensure gardens are in tiptop condition, exploit all sources of natural light and keep areas cool as heat can repel many buyers.

From the perspective of buyers, there is an evident spike in property listings in Spring as people emerge from winter and spruce up their homes for the market. This bodes well as there are plenty of properties to peruse, but the flip side is that the increased competition among properties can push prices up. Because of this, buyers must be prepared to potentially pay more in Spring.

The Mornington Peninsula benefits from bumper visitor numbers as the temperature rises. Both buyers and sellers of real estate in Blairgowrie stand to benefit from the buoyant market at that time of year. As tourists and regulars enjoy the seaside attractions in good weather, property for sale in Rye can expect to receive a good level of attention.