This social network has a large, paying audience with a variety of interests and a high level of activity. Both a designer and a plumber or a lawyer can find their circle of followers and earn on their account.

Many people make mistakes acting as an online store on Instagram, although a business account can only succeed if it becomes lively, real and human.

Here you will find the latest tips on how to run a business account profitable.

№1. The avatar and feed images must be of high quality

A well-designed logo or product image can serve as an avatar. The most winning avatars have yellow or black backgrounds, so the product stands out attractively.

It can be modified ‌ for certain occasions - holidays, situations, popular news in the country. The main thing is that all can identify the logo in the feed.

If you upload images in the feed, make sure they are of high quality - no one enjoys looking at pixels in graphics or photos.

№2. Make your header bright

This element is very important for creative presentation, but don't forget about its purpose - in a couple of sentences or lines explain to the person who you are, what you do and why they should subscribe to the page. You can use symbols and letters from fonts to give the cap brightness.

Thing to mention:

what you do
what's your unique selling proposition
how to contact you - in direct or by mail
link to the site

№3. Visuals are important

Instagram Instagram is a social network where visuals are a priority, not texts. The brand identity should fully reflect the mood, values, and essence of the brand, and be consistent with the character and behavior of the business.

You can choose one style and concept, and stick to it throughout the account.

№4. Design your profile first, and then run ads

This is important because bloggers, even small ones (up to 10 thousand subscribers) do not consider profiles created less than 3 months ago, with less than 50 photos, posts, without interesting posts and dedicated topics. And at the beginning of promotion it's worth considering small bloggers.

№5. Regularly change the layout and presentation of the profile

In case you plan to promote your profile monthly, it's a good idea to change the advertising layout every quarter - change the headlines, background photos or videos, mood and style, and duration. This is important because as the account grows, there are new cool headings, popular and most commented posts, changing or expanding the number of topics.

№6. Respond correctly in the direct messages

Most business profiles turn into consultants for their potential clients. If they write you a clarifying question in direct messages, use this opportunity to make a sale. Ask questions back, clarifying the client's needs. Do not leave the usual information for, it is important not to share it, and motivate them to buy.

№7. Involve your audience naturally

Using services to gain Instagram followers is not a good idea. This can have a bad effect on the engagement of your account. However, if you already have a certain number of followers and need to boost engagement, you can use services to clean and protect your account. For example, Ghosthunter. It will help you get rid of bots, fakes, and spam in your account in one click.

Instagram Business Profiles: 7 Principles for Success

Instagram Business Profiles: 7 Principles for Success