Insights: India Online Nursery Market Anticipated to Garner
The growing environmental consciousness and the rapid infrastructural development are expected to drive the demand for the India Online Nursery Market for the forecast period, FY2023-FY2027. According to TechSci Research report, “India Online Nursery Market By Type (Flowering Plants, Shrubs, Vegetable Seeds, Indoor Plants, Air Purifying Plants, Others), By End User (B2B v/s B2C), By Region, Competition Forecast & Opportunities, FY2027”, the India Online Nursery market is anticipated to grow at a rate of steady CAGR for the forecast period, FY2023-FY2027.
The Important Factors of India Online Nursery Market
The Online Nursery provides customers with ease and convenience of delivering the plants to the desired location, and the growing accessibility of internet services is boosting the demand for the India Online Nursery market. Online nurseries provide customers with additional information about the benefits of particular plants and the methods to make their lives healthier. The rise in the working population around the country who are also keen on knowing about the condition of the nurseries where the plants are grown is vital information as buying through the poorly maintained nursery can lead to buying diseased plants which may affect the nearby plants adversely. People buy plants from online platforms as a suitable gifting option.
The rise in the adoption of green vegetation as a décor item in their homes, enhancing the environment, and purifying the indoor air is expected to accelerate the India Online Nursery market. The rise in the number of market players selling plants through the online sales channel and the introduction of a large variety of plants belonging to different segments such as flowering plants, shrubs, vegetable seeds, indoor plants, and air purifying plants are expected to foster the increased market demand. Market players such as Nurserylive, myBageecha, and Ugaao are adopting attractive marketing strategies and advertising through popular social media platforms such as Facebook and Instagram to increase the sales of their plants and seeds. They also offer additional facilities like self-watering pots, and plants as gift items and provide moss frames and terrarium pots as a garden décor to fuel the sales through their respective Online Nursery platforms.
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The India Online Nursery market is segmented into type, end user, regional distribution, and company. On the basis of type, the market is divided into flowering plants, shrubs, vegetable seeds, indoor plants, air-purifying plants, and others. The air purifying plants are expected to witness significant growth for the next five years, FY2023-FY2027. Rapid urbanization, owing to the improvement in the expenditure capacity of consumers, is fueling the construction of residential spaces in urban areas. The houses constructed in urban areas generally have inefficient air ventilation due to smaller open areas. The increasing pollution levels and the harmful emissions from automobiles are deteriorating the air quality, which is harmful to intake. Air-purifying plants suck out the toxins such as carbon monoxide, ammonia, and formaldehyde to make the atmosphere breathable. The growing consumer awareness about the benefits of planting air-purifying plants and the availability of various online platforms selling air-purifying plants are expected to fuel the India Online Nursery market growth. Tulsi, Aloe Vera, and Palms are considered great outdoor air purifier plants, and dracaenas, money plants, and sansevierias are popular indoor plants.
On the basis of end users, the market is divided into B2B and B2C. The B2C segment is expected to witness the fastest incremental growth for the next five years. The rise in consumer awareness about the benefits of planting trees and plants and the supportive government policies promoting tree plantation is expected to be the key driving factor for the India Online Nursery market. The plantation of vegetables and plants helps the consumer consume organic food items devoid of chemicals and are healthier. The presence of online nurseries helps consumers buy the plants at affordable rates directly without facing the hassle of physically visiting the stores.
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“The Online Nursery allows the customer to buy an exotic and indigenous variety of seeds and plants along with gardening components ranging from seeds, online plants, and potters at an economical rate on a single platform are expected to boost the demand for India Online Nursery Market. Delivery of healthy plants in a short delivery time and the growing demand to shop through the E-commerce sector and development of an efficient supply chain is expected to propel the India Online Nursery Market growth through FY2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Online Nursery Market By Type (Flowering Plants, Shrubs, Vegetable Seeds, Indoor Plants, Air Purifying Plants, Others), By End User (B2B v/s B2C), By Region, Competition Forecast & Opportunities, FY2027”, has evaluated the future growth potential of India Online Nursery and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India's Online Nursery market.
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