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India Prepaid Cards Market Size, Cost, Business Strategy 2022-27

According to IMARC Group latest report titled “India Prepaid Cards Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on prepaid cards industry share in India. The report also includes competitor and regional analysis, and contemporary advancements in the market. The India prepaid cards market reached a value of US$ 86.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 557.7 Billion by 2027, exhibiting at a CAGR of 36.2% during 2022-2027.

A prepaid card is a payment card preloaded with money that does not use a bank account as a source of credit. Therefore, it is a convenient and secure alternative payment method, and it facilitates transactions more easily for consumers than its conventional counterparts. Usually issued by banks or financial institutions, it ensures faster checkouts, safeguards against fraudulent activities, and works with both closed- and open-loop networks.

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Market Trends:

The market is primarily driven by the increasing encouragement towards a cashless economy by the government of India. In line with this, the rising utilization of mobile payments and considerable growth in the e-commerce industry are also providing an impetus to the market. The market is driven by the widespread integration of these cards with artificial intelligence (AI) and the Internet of Things (IoT). Some of the other factors that are contributing to the market growth include rapid urbanization, inflating per capita income levels and the penetration of high-speed internet.

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Competitive Landscape with Key players:

The report has also analysed the competitive landscape of the market with some of the key players being.

  • Axis Bank

  • Itz Cash

  • ICICI Bank

  • SBI

  • HDFC

  • PNB

  • Yes Bank

  • Sodexo

  • Kotak Mahindra Bank

  • Oxyigen

  • Hermes

  • India Transact Services

  • Western Union

India Prepaid Cards Market Segmentation:

Our report has categorized the market based on region, card type, purpose and vertical.

Breakup by Card Type:

  • Closed Loop Cards

  • Open Loop Cards

Breakup by Purpose:

  • Payroll/ Incentive Cards

  • Travel Cards

  • General Purpose Reloadable (GPR) Cards

  • Remittance Cards

  • Others

Breakup by Vertical:

  • Corporate/Organization

  • Retail

  • Government

  • Others

Breakup by Region:

  • West and Central India

  • South India

  • North India

  • East India

Key highlights of the report:

  • Market Performance (2016-2021)

  • Market Outlook (2022-2027)

  • Porter’s Five Forces Analysis

  • Market Drivers and Success Factors

  • SWOT Analysis

  • Value Chain

  • Comprehensive Mapping of the Competitive Landscape

Note: We are updating our reports, If you want latest primary and secondary data (2023-2028) with Cost Module, Business Strategy, Competitive landscape, etc. Click request free sample report, the report will be delivered to you in PDF format via email within 24 to 48 hours after the payment confirmation.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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