How to Write a Free Report or Guide adds to any Offer

Free Report or Guide to Affiliate Offer

Vinz Viray

3 months ago|6 min read


How to Write a free report or guide that adds value to your affiliate offer

If you are not sure where to start to give value to your affiliate offer, then the most effective and simplest way would be to create a free report or detailed guide.

A free report or guide is a great way to increase conversions and generate leads.

If you're just starting as an affiliate marketer, it can be daunting to write your first free report.

It takes a lot of effort to create a report or guide that adds value to your affiliate offer. But, if you do it right, the results can be very rewarding.

Tips for writing your free guide or report

A free guide or report is an effective method to connect with your target audience.

To write a successful guide, you need to have a solid understanding of your reader's needs.

Keep in mind that the goal of the guide/report is not only to inform but also to persuade.

This means it should be written in a clear and concise manner while using strong visuals and statistics wherever possible.

1. Make the report easy to read.

While you are developing your report, keep in mind that it should look easy to read.

That means including subheadings, bulleted lists, bolded words and phrases, and appropriate font sizes for headings and body text.

Developing a report is the first step toward ensuring your message is conveyed as you intended.

To make your report as clear as possible, you should use subheadings and lists, and choose a font that's easy to read on the screen, such as Arial, Times New Roman, or Helvetica. 

2. Simple but detailed plan and add value.

You can make it as simple or as detailed as you like. But it must provide value.

Another point to take into consideration is that the guide must have a unique flow that coincides with and compliments the original training or tutorials.

In other words, it must be structured in a way that acts as a reference that works in tandem alongside the original content as a supplementary alternative.

3. Consider Using Visual Content: images, Infographics, and Videos.

Visual content is online content that's primarily image-based. Common forms of visual content include pictures, diagrams, charts, infographics, online videos, screenshots, memes, and slide decks.

-Visual content can be a great way to grab your audience's attention. Whenever possible, consider using visual elements such as images, infographics, and videos to enhance your report or guide.

-You can add images and additional text to help further expand on the training while providing more insights to allow users to better understand the topic and complete tasks.

Infographics are visual representations of information or data.

Infographics are created with the intent to be shared through social media sites, blogs, and other online channels.

Videos are incredibly useful for presenting common problems and then showing the solutions that your product can offer.

While there are much cheaper types of visual content available, a great video serves as extra clout for your campaign by demonstrating that you're prepared to go the extra mile for quality.

4. Creating your own report or guide

For your readers to find your report or guide useful, it should be unique and original.

Be sure not to plagiarize or copy from other authors' works. You should only use your own words and facts when creating a free report or guide.

5 Base your report or guide on facts

Research is the process of finding, organizing, and presenting information that can be used as evidence to support your report or guide with facts.

When you write a report for an audience, it must be based on facts and figures that have a basis for your report.


To give an example, if you are a personal trainer and your clients need help with losing weight and correcting their dietary habits, you will create a detailed guide and structure it in a way that follows a simple step-by-step process…

To elaborate on this example, to keep it as simple as possible, you will focus the guide on 3 key areas which your clients must follow to help them get the required results


Set up an estimated time period

You will start with an estimated time in which they must adhere to all the rules and complete the tasks as required for them to start seeing progress.

Create a detailed plan

The next step will be to create a detailed day-to-day meal plan that covers the types of food they should eat at each meal.

Make sure to provide information based on the number of calories, protein, and micronutrients they need to consume or restrict to allow them to work within any boundaries or limitations they may have.


1. Breakfast - Light Meal

2. Lunch - Heavy Meal

3. Dinner - Medium Meal

4. Snacks - Very Light Meal

Incorporate to the structured plan

The final step will be to incorporate a structured exercise plan that will provide information on the best warm-up routines and exercises to implement to increase stamina, build muscle or lose weight.

 You can cater the information based on the client's proprietary needs so they can follow the plan in a simplified manner.


One of the most important aspects of providing a free report or guide to your followers is to not call it an ebook or pdf.

For example:

You don't want to use this phrase - You can download a free pdf or eBook using the link below.

Even though there is essentially nothing wrong with this call to action, as the words, ebook and pdf are so commonly used, they are rarely seen as an incentive or valuable, even though they could be packed with detailed information.

So, in your audience's eyes, it is seen as less valuable, and they may be less likely to use it…

Instead, what you should do is give the eBook a different name, such as:

  • Detailed Report
  • Proven System
  • Proven Formula
  • Structured Blueprint
  • Step-by-Step Process
  • Detailed Document

Another aspect to consider is to make sure that you keep your guide or report short and to the point. The shorter, the better.

It is important to make sure that your report is as short as possible. Long reports tend to lose the interest of your readers, especially if it contains a lot of unnecessary information.


This small change will greatly help enhance the perceived value of your bonus.

It's a great way to get people interested in your brand, and an even better way to introduce yourself as an expert.

It will also give you an extended reach as an authority figure on the subject or topic…

You'll not only get instant credibility for yourself and your brand but also have a chance to reveal how the training is helping others deal with their specific problems or challenges.

Now that you have those small changes in place, you can now provide a simple CTA or Call to Action to incentivize your followers to provide their email addresses in exchange for the free report.

Final Thoughts:

I hope this has provided you with the motivation and insight you need to implement these small changes into your free guide or report efforts.

The next time you publish any affiliate offer, I encourage you to try these simple tips and see how they can improve your conversion rates thus providing more to your affiliate offer.


Vinz Viray

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