The website is the main entry point for sales and conversions of any kind for your business with the ever-growing behavior disruption. The website speed would determine how likely a user will perform their necessary actions on the webpage. Therefore, knowing the essence of optimizing the website speed is essential as it would lead to negative user experiences. Update on Google PageSpeed would often consider the website speed a crucial ranking factor.

Our post today will help you discuss a few of the ideal techniques and tools to understand the ideal way to optimize the website speed the SEO experts implement.

1. Making use of a CDN or Content Delivery Network

CDN comprises the entire collection of website servers spread across different geographical locations, delivering the website's content right to the users located nearby. Every user is requested to be processed through the same location without any CDN. It is highly time-consuming as it depends entirely on the user's location and increases the website's loading time. The CDN would help the website content get delivered from the server closer to the user, which requests optimizing the website's speed.

2. Reducing the requests on HTTP

Generally, the HTTP requests are mainly used for fetching varied website components through the service that includes the stylesheets and images. But, several browsers have the potential to process the restricted parallel HTTP requests, thereby blocking the ones of low priority if the queues of requests are not very long. Therefore, the website performance is affected whenever the web server processes more HTTP requests.

3. Optimizing the images of the website

The images of higher resolution would often improve the site's visual appeal, making it highly alluring for the users. But, the heavier or optimized images would slow down the website's speed. However, reducing the image size would often compromise the quality as you should compress or optimize the site images for loading faster. There are tools for image optimisation which have the right potential to reduce the size of the image and would reduce its quality. Additionally, you should use the images with the right file, including PNG and JPEG, which are designed to load rapidly.

4. Removing the plugins which remain unused

The WordPress plugins would operate in the right way towards improving the operations of the WordPress website. But, with a greater number of installed plugins, it would need greater resources of the server for loading and operating across the user devices. It would impact the loading speed of the site. Furthermore, not all the plugins of WordPress can get optimized for faster loading and greater efficiency.

5. Using the mechanism of caching

Caching is the proven tactic mainly used to load the website's content on devices rapidly. The static webpage elements are mainly stored across the user's browser, allowing them to load quickly whenever the users request them the other time using this caching mechanism. The mechanism will reduce the load imposed on the server resources as they would not require sending and loading the requests every time.

6. Switching to the potential web host

Some websites are mainly hosted using shared hosting with the VPS or the virtual private server and the dedicated hosts. Among these, shared hosting is the one that is affordable since your site will share the resources of the server with the other websites. But, there are shared hosts who can never ensure a faster website loading speed. To load rapidly, one should switch to the dedicated server or the VPS offered by an efficient web host like GoDaddy or BlueHost.

7. Reducing the number of fonts used on the website

Web fonts are the most prominent way to enhance the website's typography, making your content appear more appealing. But, the greater number of installed web fonts would hurt the speed of the website and the loading time. It is because the web fonts would increase the HTTP requests sent right to the web server.

8. Switching to HTTP/2

It reduces the number of HTTP requests right back at the website server, which is an effective mode to enhance the website's performance. The other way to reduce the server loading is by switching the website back to HTTP/2, which has numerous benefits of the earlier HTTP/1.1.

9. Detecting the error "404 Page not found."

The error on the page that shows “404 Page Not Found” comes up whenever the hosting server fails to locate the web page you requested or when it is not present. The 404 error is mainly known for adversely affecting the website's speed. You can easily use external tools to detect and correct the 404 error.

10. Reducing the size of the CSS and JavaScript files

Reducing the file size or minimizing is another potential tactic mainly used for optimizing the speed of the website and its performance. You can use this tactic that can help combine and minify the other CSS and JavaScript into the file collections. It would ensure that the JavaScript, CSS, and HTML files are generally processed using parallel requests by the networks. Therefore, web servers can optimally process three file bundles in place for loading 30 varied resources.

11. Using the preloading or prefetching tactics

You can improve the website's performance using varied preloading or prefetching tactics. These are the tactics informing the browser of the user for loading the relevant resources before any user has started their action. For example, the DND prefetching would inform the browser tool to resolve the selected names of the domains back at the IP address before getting the resources out of this domain.

12. Optimizing the database

Optimizing the database is among the highest potential ways of optimizing website speed. If you install numerous WordPress themes and plugins, they get stored in the databases of WordPress. A few of the theme and the plugin files would continue existing even after you have uninstalled the themes and the plugins.

Conclusion

Optimizing the speed of the website is a complex task. Gaining the perfect website speed is the dream for every business. A user would expect the web page to load in just three seconds, as noted by Google. You can hire SEO experts who would ensure that a thorough analysis is performed to identify the main action points with chances that you might lose the organic revenues and traffic for achieving such expectations.

How to Speed Up Your Wordpress Website