In today’s saturated media landscape, simply putting out a business press release is no longer enough. Thousands of companies issue business press releases every day, hoping to capture attention and earn media coverage. The challenge lies in not just sending a press release but crafting one that stands out, engages the reader, and drives results. Whether you're working on a startup press release, a corporate press release, or a press release for new business opening, your ability to write with precision, purpose, and flair can determine its success.

So, how do you break through the clutter and make your press release for business impossible to ignore? It starts with understanding what makes a press release effective, and more importantly, memorable.

Before diving into tactics, let's quickly define what is a press release in business terms. A press release is an official communication from a company, sent to the media and public to announce something newsworthy—be it a product launch, a new office, a rebrand, a new hire, or a company milestone. In the context of business, it serves as a reputation-building tool, a marketing asset, and a signal to stakeholders that something important is happening.

Your new company press release or New Company Launch Press Release should do more than inform—it should inspire action. Whether your goal is to spark media interest, generate leads, or build brand awareness, every element of your release should support that goal.

Making your press release for new business stand out requires more than just good grammar and proper formatting. It requires storytelling, clarity, relevance, and strategic thinking. Let’s unpack the key principles and advanced strategies that will make your next press release shine.

Start with a Headline That Captures and Converts

The headline is arguably the most important part of your business press release. This is your one chance to hook your reader. If the headline fails, chances are the rest of the release won’t be read. Think of journalists and editors scrolling through a sea of subject lines. What would make them stop and click?

Effective headlines are concise, descriptive, and often include a key benefit or unique angle. For example, rather than saying, “ Tech Launches New App,” consider, “XYZ Tech Unveils AI-Driven App to Cut Workplace Meetings in Half.” This headline offers a tangible benefit and a tech-forward angle, which helps it stand out.

Integrating keywords into the headline also improves your SEO and visibility. Phrases like new company press release, startup press release, or press release for new business can boost discoverability online when embedded naturally.

Tell a Story, Not Just the Facts

Every great company launch press release sample tells a story. While your business announcement may seem straightforward, think about the journey behind it. Why did you start this company? What problem are you solving? Who does this impact, and why should the reader care?

For example, a New Business Press Release Example might not just state that a company opened—it would contextualize the story within a larger trend or market shift. If your startup launched a new mental health platform, frame it as a response to rising anxiety levels in the post-pandemic world. If your product serves underserved communities, speak to that mission.

Emotional storytelling, supported by data and real-world impact, makes your press release for business resonate. Journalists look for stories their audiences can relate to, and storytelling makes your content more than just an announcement—it makes it newsworthy.

Use a Strong Lead and Avoid the Fluff

In the first paragraph, also known as the lead, answer the key questions: Who, what, where, when, why, and how. This is Journalism 101, and it applies to every corporate press release or startup press release you write. Readers should understand the core of your story without scrolling too far down.

Avoid generic statements like “We’re excited to announce” or “We are thrilled to share…” They add little value and are often skimmed over. Get to the point. Instead of saying, “ Company is proud to launch,” write, “ Company today launched a new AI platform that predicts traffic patterns using real-time data—reducing commuter times by 30% in major cities.”

This approach instantly answers what your company does, who it's for, and what makes it different—all within a sentence.

Make It Visually Scannable for Busy Readers

Modern Business Press Release should be easy to skim. Most journalists and readers won’t dive into dense blocks of text. Use short paragraphs, concise sentences, and clear subheads when possible. If you're describing multiple features or facts, use parallel sentence structures to guide the reader’s eye.

That said, avoid unnecessary formatting. A press release for new business opening should feel professional, not like a sales brochure. Use bold for your headline, italics for subheads, and plain formatting for the body text. Consistency is key.

Include Powerful, Relevant Quotes

Quotes from founders, executives, partners, or customers add credibility and personality to your new company launch press release. However, many business press releases include quotes that are overly corporate or empty. Avoid lines like, “We’re excited to bring this to market.” That doesn't add value.

Instead, use quotes to provide insight, mission, or vision. What was the challenge in bringing this product to life? What motivated your team? How will this impact users or the industry?

Now that’s a quote worth reading.

The best business press releases are grounded in specifics. Rather than saying “our product is fast,” say, “our platform reduces load time by 45% compared to standard solutions.” This not only informs the reader but also signals credibility.

Likewise, provide context. If you’re a Startup Press Release trying to break into a competitive market, mention the size of the market or the growth trend. If you're announcing a funding round, include how the funds will be used. Data helps tell a complete story—and journalists love data.

A strong new business press release example might read:
“ Startup secured $3 million in seed funding from notable investors, including Y Combinator and Seedcamp. The funds will be used to expand the engineering team and launch the platform across five major U.S. cities by Q4.”

Get in Touch