How To Increase Engagement On Instagram

Instagram has become a perfect market place for building a successful business and performing profitable sales. You may observe the rising number of online shops and private entrepreneurs who consider the social network to be a prolific market platform. Besides, there are users that are not interested in business; they create profiles with the desire to get popularity and visibility. Considering the differences between the above goals, there is one little common feature – desire to get as many followers as possible. It seems to be a trusted success criterion and a special measure of future profit. 

However, you may also notice that some accounts with thousands of followers are less popular and successful than their rivals with little audience. How come? The answer is simple. A wealth of followers is not a key to success; engagement rate is the characteristic that plays the main role on the promotion stage. Now let's examine in depth what engagement rate is, what its purposes, and how to work on its increase effectively.

Engagement on Instagram and what should you know about it 

The engagement rate on Instagram or ER shows how many people visit and are interested in your account. Our criteria isn't based on the number of followers you have now, but how active your audience is for liking, sharing, saving, watching stories, leaving comments, and visiting your profile. ER is a measure of how many users interact with your content and stay up to date with it. 

The level of followers` involvement represents a leading power in the promotion and gaining popularity of an Instagram account. Promoting an Instagram account was mostly based on cheating subscribers a few years ago. You boost followers and advertisers queue up to get your attention and pay money. There has been a change in the situation in recent years. Instagram has developed new algorithms to promote their accounts. 

In order to identify problems, ‌give priority to the stage of involvement when analyzing daily, weekly, and especially annual results. You will see reliable, accurate statistics, compare them with the current state of your business, and identify problems that need to be addressed. It is much more profitable to own an Instagram community with dozens of live and dynamic members than to manage an account with millions of bots, ghosts, and fakes if you follow simple steps.    

The extreme importance of engagement rate on Instagram

The index of participation allows you to judge many important parameters for promotion in Instagram:

REPUTATION

If you can establish a trusting relationship with users by how actively they respond to publications, you'll be able to tell if you've succeeded. If they expect some kind of deception, people are less likely to interact with the content or start a dialogue.

POPULARITY

The number of likes, comments, and reposts is a good indicator of popularity among your audience. This is where ER. Metrics can help you determine what success you've achieved.

VIRALITY

It is a characteristic of content that determines with what probability readers will want to share the publication. Users on social networks, messengers, and other platforms actively shared viral content.

INSTAGRAMABILITY

ER shows how interesting your product is within Instagram. The only app limits this feature.

Useful tips of how to increase engagement on Instagram 

SMM-managers and market specialists can boast of a vast number of ways of how to increase the engagement rate on Instagram. What should you do if there is an absence of deep knowledge? Read our article and do not waste a minute. We are glad to introduce a list of 5 best tips for promoting your account. 

Focus upon interactive stories. Instagram offers an ocean of opportunities for communicating with the audience via interactive content. You may add widgets, stickers, and gifs. A good solution is to conduct surveys, polls, arrange voting, ask questions or make up games - everything is limited only by your imagination. Go live more often and post clips on IGTV. People are interested in the real lives of famous people, internal sides of manufacturing, and other involving activities. 

Regularly hold contests with simple rules. This is an easy, although costly way to work with the audience. For instance, a language school can present a certificate for attending free lessons or speaking clubs. Be creative when deciding on gifts, think of what you personally would like to fight for. In additions, people do not intend to undertake a step that take lots of time, even for valuable offers. The more difficult the conditions of the contest, the less activity. So I recommend coming up with some simple condition: for example, write a short comment, post a photo in stories.

Write a little controversial text that will provoke people to comment. Avoid radical ideas to get rid of quarrels under posts. Let your audience speak about daily things and everything they are surrounded by. Do not forget to answer questions in comments. This is the main ways of how to show your followers that you appreciate each of them. Psychologically it will create more tight bonds.

Address special services, like GhostHunter, to get a trusted view. GhostHunter.online aims at cleaning up your account from inactive followers and protecting the profile. You will collaborate with a team of experienced specialists that help to eliminate commercial accounts, bots, and ghosts from the number of your subscribers. Besides, you get a shield from spam attacks and phishing. Customized settings that are available with GhostHunter make you visible in the organic field. Such non-complicated but highly important opportunities result in increasing engagement rate and attracting more potential customers to the business. 

Use hashtags under each post. Hashtags are a good tool for navigation and search, so be sure to put them in the post description. They allow your followers to instantly find the posts they want and navigate through the Instagram space. Include both general and special hashtags. The main thing is not to go overboard, do not use only high-frequency ones. Bright idea is to invent your personal hashtag, something creating and catching. This indicator will be associated with your identity and spring up in mind of the audience.

The most crucial outcomes to make a note of

One of the most important indicators of a profile on Instagram is its engagement rate, which is taken into consideration both for collaboration and promotion. It can help you measure your audience's interest and loyalty, as well as how often they interact with your publications.

Promoting Instagram account and building a prolific business career require more effort that may seem. Remember that you create and post messages not for abstract number showed on your page, but for live personalities. All of them want to get attention and feedback from their favourite brand. Do not offend your customers with strict norms and distancing. Tremendous amount of offers produced by high competition allows followers not to forgive your silence. Open your mind to each of people, analyze the media sphere, identify the most emotional topics, and work regularly.  

By following the simple rules described above, you can not only increase engagement but also sales. Work in collaboration with personalized services and you will see how beneficial they are. It is the investment that will definitely pay off.