How To Build A Freelance Portfolio That Gets Clients?

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This past year, the idea of freelancing and remote working gained a mainstream focus due to the pandemic situation. Most of us found that working as a freelancer has advantages over the risks of the current job market. Working as a freelancer gives you an option to work at your own pace and invest in your future.

If you find yourself willing to enter the freelance job market, you have to build a solid relationship with clients. The one thing that can help you approach more clients is a freelance portfolio that shows everything you have to offer.

If you are new to freelancing or need to revamp your portfolio, this article will help you build one that gets clients.

Building a Client Attracting Freelance Portfolio

Make a List of Your Expertise

Whenever you start to create your portfolio, start by identifying your area of expertise. For instance, your expertise may include writing blog posts, articles, or academic papers if you are a freelance writer. Similarly, if you are a developer, you have to list all the languages that you know.

Once you have listed your expertise and specialties, you have to gather samples of your work to show the clients as evidence. Ensure that the samples you show highlights your skills and show your enthusiasm.

Additionally, keep updating your skill list as you gain experience. Try to learn new skills to avoid becoming stagnant and adding them to your portfolio. Delete the old prospects that no longer reflect your skills and enter new ones to display your current expertise.

Add All the Necessary Elements

Consider your portfolio not only as a collection of your past projects but also as a bridge to fill the gap between you and the client.

Add all the necessary elements and frequently asked questions in your portfolio to guide clients less familiar with the details of your skills. Your portfolio must show that you are here to make your client’s life easy and give them a way to contact you.

Tell your client about yourself, your achievements, and why you are the best option for them. Explain the details of your work to attract the right audience and the nature of clients you feel comfortable working. Let them know about yourself and guide them through the work process.

All these points provide the necessary information that a client likely seeks in someone they hire. You will save them considerable time and effort by giving a helpful background.

Set Up Your Portfolio Page or Website

You need to create visibility of your work for online clients through a freelance website or social media page. If you opt for a website, you need a domain name and a developer. You have many websites where you can purchase a domain and hosting service. The easiest way is to choose your regular name as a domain so your clients can easily approach you. Another advantage of using your name as a domain is to make it a known brand in the online community.

If you know about web development, start designing your website or hire an expert for the job. WordPress and Wix are two of the most renowned Content Management Systems (CMS) that you can use to design your website.

Add A Killer Call to Action (CTA) in Your Portfolio

Creating a portfolio is all about making your presence known to potential clients and let them contact you via a call to action (CTA). You can set a separate contact page on your website or add contact details to your social media page; the choices are endless.

You need to make a CTA that includes your name, location, address (if applicable), social media links, phone number, and email address. Website builders include plugins or extensions that design an attractive CTA that redirects to your email or contact page. Moreover, you can add the CTA in other areas where your clients can easily find it, such as the top of the page or sidebar. Remember not to bury it in content or the samples that you have.

Start Selling Your Services

Providing a sample of your work in a portfolio explains why you are the right person for the job. Take some time to write your personal bio and details of your services on the page that tells a clear story. Since you have listed all your skills initially, you will have an easy time explaining your expertise to a potential client.

Look and take inspiration from other freelancer portfolios but do make yourself stand out among them. If you feel confident in sharing your skills, the client will also feel secure in hiring your services.

Gather Testimonials and Feedback

Testimonials and feedback are the essences of attracting and impressing a potential client. Reviews from past clients tell others about your commitment to work and your reliability. Ask for reviews from past clients or co-workers and post them on your portfolio website or social media page.

If you use freelancing platforms, ensure that your clients write reviews after you have completed the project. You can build a solid and attractive portfolio by having positive reviews.

Add Latest Projects

Another way to make your portfolio more exciting and attractive is to add the latest ongoing or completed projects. The addition of new samples and project links gives clients further information about your experience and a view of your expertise.

Links to newly published articles, a screenshot of the latest application, or the addition of a link gives you a chance to win more clients. Clients can glance at the sample to see the way you work and whether you can fulfill their requirements.

Trust Yourself and Start Selling

Gaining clients as a freelancer requires you to trust your talent and sell your services in the proper manner. The points mentioned above have shared ways to help you make a freelance portfolio to get clients. However, to succeed as a freelancer, you need to remain committed to your work and establish yourself as a reliable service provider.

Be bold and show your skills in your portfolio for potential clients to see. Do not hesitate to display your expertise and talk about the way you can help your future prospects.