How Interpretation Helped Tedtalk Audience Understand the Content

Ted Talks are sought-after for some reason. Presentations are great at disseminating important information to an audience. TED Talks management understood this. They transformed TED Talks into a resourceful presentation medium. It makes complex ideas accessible to people in a straightforward presentation form. Let’s look at the reason why TED Talks has gained traction over the years.

TED Talks Popularity

TED (technology, entertainment, and design) broadcasts presentations focusing on entertainment, technology, and design topics. Most of these presentations are less than an hour long.

TED Talks brings together great thinkers and achievers to share intriguing ideas with the world. Their website receives loads of visits which translates into large viewership on TED Talks. The viewership has hit the two billion mark. Its popularity isn’t declining any time soon. 

What Makes TED Popular?

Although it began more than thirty-five years ago, Ted Talks started gaining popularity in the 2000s. Its presentation style, information shared, and visuals could be why it gained traction. Perhaps the language of the presentation makes it easily accessible to viewers.

After watching hundreds of TED presentations, I picked out attributes that make these presentations so popular.

An Intriguing Topic

Do you want to capture people’s attention? Use enthralling topics. Popular TED talks had engaging titles. They draw the audience to listen to or watch the presentation. The title could be belief-based, how-to, or comic.

Presentation Approach

Emotions are powerful and can make a presentation a success. Emotions not only engage an audience but also draw the audience into action. TED presentations evoke different emotions.

As you go through TED talks, passion will stand out. You get drawn to the presentation if the speaker shows they are passionate about every word coming out of their mouths. Most speakers also employe storytelling in their presentations. Storytelling humanizes the speech. 

Presentations That Teach

Novelty captures attention. TED Talks capitalizes on this. Most of the talks are unique and informative. They leave the listener craving for more. Besides, our brains always crave to learn something new and brilliant, a reason why TED Talks are loved by many.

Short and Memorable Presentations

The 18-minute rule worked in TED’s favor. It makes presentations memorable. Also, it is easy to inspire someone with a concise presentation.

Translations

Language bars good presentations from reaching a wider audience. There are many languages spoken globally. While English is the most spoken language globally, billions of people may miss out on informative content in TED talks because of language differences. 

The billions of people who cannot understand or communicate in English can still enjoy TED talks conveyed in English thanks to translation services. Popular TED Talks like “The power of vulnerability” by Brené Brown has been translated into more than 40 languages. It garnered over 59 million views because of the different translations.

Translation lets TED speakers overcome language barriers as they present their ideas. So, the billions who neither speak English nor the most spoken languages globally will get to pick out the ideas shared through the talk. Data conquers that translations make TED presentations more popular.

Therefore, consider getting simultaneous translation equipment if you’re getting ready for a TED or cross-platform presentation for better coverage. Simultaneous translation equipment makes real-time translations available to non-English speakers without distracting other listeners.

Visuals

Every TED talk online screams professionalism.

TED uses good-quality visuals. The props are often in tune with the speaker’s subject matter. The audience gets to capture the speaker’s body language due to great edits. Non-verbal cues like hand gestures allow you to speak to your audience on two levels. You get to employ verbal and non-verbal communication to share your ideas.

Most viewed TED Talks had more hand gestures and charisma conveyed through non-verbal cues like smiles. Hand gestures make information shared through a presentation more credible. Also, ideas become easy to understand when the speaker uses their hands to elaborate on them.

Summary    

TED Talks have given the world access to great speakers and informative content. They have generated more than 2 billion views so far. The visits keep increasing as we see better and better translation services. Therefore, consider getting a translating tool if you’re preparing for a presentation. Limiting your presentation to one language limits your access to a larger audience.