How Can Proper Packaging Help Your Cannabis Business's Growth?
2 months ago
3 min read

How Can Proper Packaging Help Your Cannabis Business's Growth?

Cannabis industries always deal with several problems with their product packaging, which makes their product rests on the shelf. The main purpose of any product packaging is to protect & preserve the product inside. Cannabis packaging especially has to follow several state laws and regulations which often comes at the expense of the end consumer.

Cannabis packaging has developed from simple plastic bags to premium and tamper-proof premium packets. Also, governments all over the world allow cannabis consumption to decriminalize and legalize for recreational and medical purposes.

Topmost ways to make your cannabis business grow

Here are the topmost ways that may help your cannabis business to grow with good packaging:

  1. Branding of yourself

Cannabis packaging usually includes bottles, tubes, jars, vials, tins as well as bags. Cannabis containers are almost of similar shape and size across all brands. So you should set your brand packaging differently to compete with custom elements. Your packaging needs to stand out on the shelf. You can try changing fonts, colors, and the type of cannabis packaging to give your product an entirely new look.

  1. Good shelf-life

Dispensaries are often required to lock up cannabis products for safety and security due to legal regulations. That keeps products to be kept behind the glass and to not get them spoiled, you should check for packaging with good shelf-life. You should maximize the shelf presence along with the compact packaging that creates a convincing display despite the limited space.

Whether rebranding your existing brand or creating a new product line, survey the latest trends and innovations going on in the cannabis industry. Incorporating trends and concepts that worked for other brands will help your brand's quick growth with increased consumer interest and push your brand ahead.

  1. Consider safety regulations

With the continuously growing cannabis industry, safety regulations and labeling laws are also changing. Cannabis products have various requirements yearly, and this is why they require constant updating of their packaging to meet the new regulations. You must also ensure that you follow the correct regulations as per your state. When the requirements or regulations of labeling change, you need to update the digital graphics with high minimum volumes that need constant replacement.

  1. Know your consumers

With the rapid growth of the cannabis industry, changing or rebranding your product's packaging find ways to connect with consumers. Digital print makes it simple to improve the presentation of your shelf. Find what resonates with your audience most by adjusting the product personalization and artwork.

Traditional cannabis packaging helps you make the ultimate unboxing experience for your customers. Also, it should be well-protected but simple for the typical adult to open. The right design can describe your brand’s story to your customers. Moreover, it helps you build customer reliability by providing quality products with creative packaging.

  1. Consider  demographic

Understanding the demographic is important when you are developing your brand voice. Always try to communicate with your potential customers buying your products. Make sure to check the details like age or the particular group you are marketing to help you choose the right packaging type. For example, if your target customers are often medical and recreational, then marijuana product packaging would look very different. Sustainability is a major concern nowadays that turns products with biodegradable packaging instead of materials that aren't eco-friendly.

  1. Avoid stereotypical imagery

The marijuana leaf has become the stereotypical design component within the industry. However, it’s usually not required to emphasize your cannabis products with blatant imagery. Consumers are almost aware of the cannabis product and its effects. It is not required to add stereotypical imagery or a traditional color scheme on your packaging to let them know what they are buying.

Generally, you will have greater success when you stay away from these designs from the start. Branding aims to stand out your product on the shelf, avoiding traditional choices and making it easier to create your brand's identity in the marketplace.

Conclusion

Choosing great cannabis packaging for your brand’s goals keeps your customers' preferences in mind. Providing quality products can be the major factor in building your business successfully. Customizing your cannabis packaging provides your business opportunities for customer conversion in the competitive and fastest-growing industries.

At Dura-Pack, we offer completely customized packaging and labels that help you revolutionize the industry. You will get the latest designs for the final cannabis packaging, with optimal designs, on-time delivery, and affordable warehousing. 

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