Hot Trends Driving Mobile App Development in 2023 and Beyond

The mobile app market is hot and poised to explode for many years into the future. Based on Statista, global app revenue is predicted to grow to $613 billion in 2025. This is an increase of over $318 million in the year 2023. With this growth comes a plethora of opportunities for mobile developers and engineers to improve their apps in order to provide the best possible experience to their customers.

Why is it crucial to think about the future?

The teams that develop software are a major factor in generating the revenue of their businesses. Applications that satisfy a specific demand have a unique approach to fulfilling the need, and offer an excellent user experience will be the most successful in terms of retention. That is, the greater the number of users, the more money they earn.

In order to ensure your mobile application development is in line with these requirements, You must be aware of the most recent trends regarding technology, the behavior of users, and market trends, and the way these trends are changing. The more you can translate these trends into software features and improvements, the more users your app will have and the more your business will grow.

2023 mobile app development trends

5G, artificial intelligence (AI) and machine learning, as well as augmented real-time (AR) and virtual reality (VR), are all expected to become more commonplace in 2023 in order to meet the needs of the modern consumer. The lives of people are becoming increasingly digital, and this is reflected in the places they shop, how they access their information, and the way they interact. We discuss these trends and more in the following article.

5G

While it is not yet widely used, 5G technology is gaining traction and is poised to become the norm in mobile technologies. As per Statista, the market for 5G technology worldwide is expected to reach $620.72 billion in 2030. With the benefits of user-friendly features like higher performance speed, faster data transfer, and less latency, the best time to update your mobile app to be compatible with 5G connectivity is now.

IoT and cloud

Internet of things (IoT) technology and smart objects that are mobile-connected have been in use for a long time, but the market is growing. IoT spending is expected to hit $1.1 trillion by 2023, as per Statista. The primary driver behind IoT and cloud IoT use is security. Businesses are increasingly concerned about security.With over $120 billion of dollars spent on IT security globally in 2019, it's not difficult to understand why businesses are seeking alternative options. IoT company services also offer benefits such as decreased operational costs, enhanced efficiency, and greater connectivity to other platforms through APIs.

AI and machine learning

AI that uses predictive analytics and machine-learning algorithms will be among the most important technologies to be incorporated in the effort to provide a personalized experience for users of mobile applications. AI is crucial in navigation, speech recognition, and the natural processing of language (NLP). Behavioral algorithms can also increase security by studying user behavior and identifying fraudulent or suspicious actions and possible information security breaches.

Mobile Commerce

With more customers preferring to shop online, more merchants are developing native applications or progressive web applications (PWAs) to offer an improved shopping experience. In contrast to e-commerce, shopping on mobile (or m-commerce) involves purchasing online using the mobile application, which is not a mobile-friendly web page. The market for mobile commerce is anticipated to be worth approximately $20 billion before 2023, likely due to the fact that businesses in both B2C and B2B have witnessed an increase in engagement, revenue, and conversion rates following the development of PWAs to run their businesses.

Apps that use PWAs as well as Instant Apps

PWAs are becoming more popular due to the fact that they fill in the gaps left by native applications and web pages. Benefits such as less dependence on internet connections, quicker load times, automated updates, and quicker development times are making PWAs a preferred option for both customers and businesses.

In the same way, instant apps are also gaining popularity since they allow users to try the application prior to installing and downloading it. It could be that a lighter user experience makes users more prone to reticence, but the reverse is the case: According to The Top 30 Progressive Web Apps report, PWAs have a 36% higher conversion rate than native mobile apps.They also typically have different requirements for testing.

Wearables

Statista estimates that there will be 1.1 billion connected wearables by 2023, and North America is forecast to have 700 wearables. This is the highest number of 5G connections made by wearables. Wearables can also make your users more comfortable because it allows them to receive notifications as well as notifications on their smartwatch, which is the top feature of wearables for U.S. customers (Statista). In the market for wearables, fitness tracking has shown an upward and positive trend in demand due to the increased health consciousness of the majority of consumers.

Beacon Technology

Beacons were first introduced in 2013, but they are becoming more and more common for developing mobile apps specifically for retailers. For consumers, the advantages include real-time, local-specific offers and alerts, as well as the convenience of mobile payment (an important aspect of online shopping). Business owners: beacons enable businesses to learn about their customers' preferences and shopping patterns and then turn this information into a more personalized shopping experience.

AR/VR

The incorporation of AR and VR technologies into mobile applications is still an emerging trend, but it's crucial to keep an eye on. The market for AR and VR in the world was worth 12 billion dollars in 2023 and is predicted to grow to 160 billion dollars in 2023 (Statista). As AR/VR technologies develop and become more advanced, they will lead to an evolution in gaming, entertainment, and travel, including live-streaming mobile applications in particular. AR/VR technology can be used to engage customers in a highly personalized way: customers can try on clothing and see how a brand new sofa might look in their living room, or they can imagine their dream vacation to the beach.

Conclusion

With COVID-19 further increasing the pace at which consumers shift their entire lives online, there's an increasing push to provide more customized experiences to each user. Mobile app development trends for 2023 are a reflection of this shift to digital and are focused on user satisfaction. Implementing relevant trends into the feature roadmap for your mobile app will help you ensure its successful development in the year ahead and beyond.