Hair Brush Packaging Integrating Functionality With Aesthetics
A hair brush is a common product used by nearly everyone across the globe. When you go to buy this item you will notice that there are many different companies selling hair brushes that seem similar. How can brands make their product stand out so that people can notice it easily? One way that this can be done is by designing attractive hair brush packaging. Brands need to pay attention to packaging at the time that they design as well as conceptualize their products. The packaging can behave as a spokesperson of the brand and product.
It is important for packaging to be functional as well as aesthetically pleasing. Being able to get the correct balance between visual appeal along with practicality, matters. It is important to design visually engaging packaging, but it needs to even be simple to open, handle, plus store. The following considers this by keeping packaging for hair brushes in mind:
Selection of Packaging Material
The packaging material you chose will impact the strength of the box and whether you can customize it to attract. The box has to be strong because it needs to make the product reach the customer in good condition.
You will have to select sturdy packaging material suitable for packaging the hair brush. This can include cardboard, corrugated cardboard, or Kraft, as these materials can give you strong boxes that can be designed and made uniquely.
You will be able to print on these boxes allowing you to create attractive packaging that can stand out in the competitive market.
On top of this, these materials are sustainable and so your brand will be showing itself as being environmentally responsible when it chooses to make packaging out of them. Your product and packaging will appeal to eco-conscious customers. Check out eco-friendly materials like recycled paper, biodegradable plastics, etc. so that you can limit waste in the packaging design.
Size and Shape
Functional and attractive hair brush boxes wholesale will be the ones that are the right size and shape. They will be able to fit the product in the packaging easily. It will be easy to take it out and place it back in when the packaging is perfect in size and shape.
If you want the box to be like this, you can measure the hair brush and get the right measurements so that it will fit comfortably inside it without moving around or being congested in the box.
Employ Color Strategically
Color can evoke emotions, develop associations, as well as impact buying decisions. Keep in mind color psychology along with cultural context when choosing a palette for the packaging. It is even a good idea if you incorporate your brand colors into the packaging design.
For example, brands that are selling an expensive and specialized hair brush can include colors like black or purple on the packaging. This image of expense will be given to people when they view the box.
Companies that have used sustainable materials to make the product and want to give this impression can leave the box brown.
Typography
This is a strong tool in packaging design. It is important to select the correct font and typography hierarchy as this can enhance the readability as well as the overall aesthetic of the custom hair brush boxes.
You can choose a font that will give the impression you are aiming to achieve. For instance, if your hair brushes are mostly brought by teenagers and you want to give the impression of something playful, choose a font like this. But make sure it is readable.
Only add information that is important on the packaging as too much does not look good and it even confuses people. Consider what people need to know about the product by looking at what the competition has included and adding the details that matter.
Attract Consumer Base
Functional and attractive packaging will be the one that will be able to stand out to your potential target audience and present customers. You need to design the packaging in such a way that these people will see it amongst the competition.
For example, if the hairbrush is a professional one used for styling purposes, the packaging should look serious and be able to convince people of this fact.
If you can design functional and aesthetically pleasing hair brush boxes, you will be able to make your product stand out and convince people that they should check it out. Packaging is a powerful tool that can be used for marketing purposes. But for this, you need to design it amazingly and perfectly.
It has to be strong and even needs to be able to be more prominent than the competitors if it is to let people notice the product that your company is selling.