The main factors fueling the market's expansion are the growing popularity of organic beverages, and introduction of organic tea in various flavors and tastes.

According to TechSci Research report, “Organic Tea Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027F” The organic tea market is anticipated to grow at impressive rate over the coming years due to the growing importance of foods and beverages with flavonoid content that has antioxidant properties. Numerous studies have shown that these products are helpful in improving digestive health. It also helps to increase the activity of good bacteria in the gut, improving gut health.

Organic tea is known to contain theanine, which reduces high levels of anxiety. Additionally, by reducing sleepiness and lowering heart rate, it promotes relaxation. Organic tea has caffeine which improves human focus and attention.

Organic tea lacks artificial fertilizers, pesticides, fungicides, herbicides, and insecticides. It employs natural processing techniques, such as composting, solar power, crop rotation, or sticky insect catchers, to maintain the water supply's purity and absence of hazardous chemicals. Due to growing environmental concerns and a rise in the use of organic farming methods to preserve ecosystems and soil health, its sales are now rising. Additionally, as people become more health conscious, organic tea demand is increasing because it boosts immunity, combats free radicals, and protects against heart disease.

Several manufacturers are creating tea bags with compostable and biodegradable outer packaging to lessen their carbon footprint. They are also introducing ready-to-drink variants to diversify their product offering and increase overall sales. They are also spending money on cutting-edge marketing plans and celebrity endorsements, which are predicted to accelerate market growth in the upcoming years.

Global Organic Tea Market Size, Trends, Growth, 2028

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The Organic Tea Market is segmented on the source, form, packaging, distribution channel, region, and competitive landscape. Based on the source, the market is segmented into black, green, white, oolong, and others. Among these, the black tea segment is anticipated to expand throughout the forecast period because it is widely consumed among consumers and is rich in antioxidants that provide health benefits. Asian countries like China, India, and Japan produce the most of it. Due to its known health benefits, such as a higher content of antioxidants, black tea has historically been consumed in more significant quantities. Consumers are increasingly choosing black organic tea as a safer alternative to conventional teas as awareness of the safer options of organically farmed teas grows. Increasing consumer demand for natural and clean-label products is anticipated to fuel market expansion during the forecast period.

Based on form, the market is segmented into dried leaf, powder, and liquid. Among these, the dried leaf will be the fastest growing segment during the forecast period. These products give customers the option to choose between strong and mild tea flavors, giving them more control over the taste of their beverage. Due to their relative affordability, the buyers are more likely to choose such products.

Based on packaging, the market is segmented into cartons, teabags, cans, and others (Sachets, etc.). Among these, the tea bag segment is anticipated to experience the fastest growth during the forecast years. Due to their widespread accessibility and ease of use, these formats are preferred. Customers who are knowledgeable about the flavor of their tea can use these products on their own and make tea however they please without worrying about the availability of the ingredients or the proper brewing technique.

On the basis of distribution channels, the market is segmented into Departmental Stores, Supermarkets/Hypermarkets, Online, and Others. Among these, the online segment will be the fastest growing segment during the forecast period. Online shopping is a good option for some specialty tea manufacturers who prefer to sell freshly brewed tea products because the order triggers a quick preparation of the item. Both large and small tea brewers have the opportunity to connect with consumers through online platforms. As a result, the market's channel will inevitably expand quickly.

Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these regions, the Asia Pacific region held the largest share during the forecast period. In most Asian nations, tea is considered a serious matter. Tea drinking has been a tradition in the area since the beginning of the region's written history. Tea is consumed with breakfast in the morning, during lunch breaks, and with friends and family. China, Japan, India, Myanmar, South Korea, and Taiwan all consume various forms. The region is regarded as the largest producer of organic product varieties and the largest consumer.

Key market players operating in the Organic Tea market include:

Tata Consumer Products Limited
Unilever Plc
The Hain Celestial Group, Inc.
SHANGRI-LA TEA COMPANY INC.
Organic India

Associated British Foods plc
Stash Tea Company
Keurig Green Mountain, Inc.
Bigelow Tea

SUNTORY BEVERAGE & FOOD LIMITED

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“Health benefits and medicinal applications primarily drive the organic tea market. Due to its distinctive flavor and widespread appeal, organic tea positively impacts market expansion. Green organic tea has grown due to people adopting healthier lifestyles and the high demand for hot, hydrating drinks. The fact that organic green tea can help people lose extra body fat, however, is helping to increase its popularity and the demand for the product. The demand for unflavored organic teas is also anticipated to rise in international markets.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“Organic Tea Market, Global Industry Size, Share, Trends, Opportunity, and Forecast 2017-2027 Segmented By Source (Black, Green, White, Oolong, Others), By Form (Dried Leaf, Powder, Liquid), By Packaging (Cartons, Teabags, Cans, Others (Sachets, etc.), By Distribution Channel (Departmental Stores, Supermarkets/Hypermarkets, Online, Others), By Region, By Competition, has evaluated the future growth potential of organic tea globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the global organic tea market.

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Global Organic Tea Market Size, Trends, Growth, 2028