Global Advertising Market Size, Trends and Forecast to 2027
According to IMARC Group’s latest report, titled “Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on the advertising market share.
The global advertising market size reached US$ 590.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 792.7 Billion by 2027, exhibiting a CAGR of 5.2% during 2022-2027. Advertising refers to a promotional activity that intends to sell a service or product to a target audience. It is one of the oldest types of marketing, which tries to influence the actions of its target audience to either sell or buy. It also helps people in learning about upcoming events and discover new products or services. With advancements in technology, advertisers have recognized the potential of mobile devices and the internet as a means of reaching a mass audience or any individual virtually at any time from anywhere.
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Advertising Market Trends:
With rapid urbanization, the rising population in emerging economies, and increasing media and entertainment expenditure, the global advertising market is witnessing rapid growth across the globe. Apart from this, the increasing adoption of advanced technologies, including augmented reality (AR) and virtual reality (VR), is supporting the growth of the market. These technologies are considered the two most significant platforms for marketing enterprises as they offer innovative advertising methods. Market players are also utilizing big data, artificial intelligence (AI), and deep learning to create more targeted ads for viewers. Moreover, the increasing penetration of the e-commerce industry, along with growing social media platforms, is projected to boost the market growth during the forecast period.
Advertising Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
WPP Group PLC
Omnicom Group Inc.
Publicis Groupe
The Interpublic Group of Companies, Inc.
Dentsu Inc.
Key Market Segmentation:
The report has segmented the global advertising market on the basis of type and region.
Breakup by Type:
Television
Print (Newspaper and Magazine)
Radio
Outdoor
Internet (Search, Display, Classified, Video)
Mobile
Cinema
Breakup by Region:
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others)
Middle East and Africa ( Turkey, Saudi Arabia, Iran, United Arab Emirates, Others)
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Key Highlights of the Report:
Market Performance (2016-2021)
Market Outlook (2022-2027)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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