Funnel Marketing: Beginner's Guide With 5 Examples

Are you a newbie in the business industry offering a great product and not making sales? This is a normal situation, especially if you are just starting up! You don't need to be an expert to make sales in business. It's only a matter of acquiring incredible strategies that can propel your marketing efforts and transform the performance of your business.

Have you ever heard anything about funnel marketing? Sure, you heard that right! This is exactly what this article talks about giving you a series of examples of how you can implement this strategy and elevate the general performance of your business. Stay hooked for more information!

What is Funnel Marketing?

A funnel marketing is a marketing model that is designed in a way that grabs the attention of customers and converts them into sales. When you look at this design, you will realize that it looks like a funnel. But why does it look like a funnel? This is because some prospects are likely to drop out along the way before they convert.

It's no secret that the funnel marketing approach seems to be complicated since they are not acquainted with how it operates.

When newbies realize that it looks like a real funnel with arrows taking different directions, they get confused about the way forward. Even though this looks tough to master, let's take a simple approach to different funnel marketing examples for you to get a clear picture.

1. Awareness

The immediate stage of funnel marketing is the awareness part. This is the point whereby people experiencing particular problems realize the products and services that you are offering.

They mainly identify your brand because whatever you are offering is closely related to the problem they are experiencing. Prospects may have heard about your brand through podcasts, and reading articles among other means.

Regardless of the mode in which they hear whatever you are offering, they automatically know that a particular brand exists and it's offering various products or services.

The interesting thing is that a few of these may become customers immediately after they hear about your business provided that the services you are offering can help them solve their problems. While the rest may not be so much interested.

However, there is no problem if most of them seem not to be interested since this is just the beginning. Provided that they have heard about you, they have a note in mind that your business brand is connected to the headwinds they are experiencing.

At this point, you now need to involve marketers to help you propel the wheel to the next level.

The focus of the marketers is to discuss more the existing problem and raise awareness about the issue. The main agenda is to convince your audience that it's essential to sort out the problem as early as possible using the products or services offered by your brand. Go ahead and educate your audience about how the problem can be solved in easy steps.

When outlining the problem and discussing the means of solving it, ensure that you connect the problem and the products that you are offering. This is the best way that you can make many people within the market know about you.

The goal is to work hard and ensure that you cast a wide net across the market and attract as many customers as possible.

In addition, remember to utilize the power of Google since it has answers to every question that consumers want. Google processes 3.5 billion searches every day. This means that the platform covers approximately 90% of the search engine. The secret to securing a wide market through Google is by publishing SEO-optimized content that is tailored toward helping customers solve their problems.

This approach gives you enough room and exposure to reach more customers within the market audience and convince them to purchase any of the products or services you are offering intending to solve their problems.

2. Interest

This is the second stage of

whereby potential customers are now hooked. Most of these customers have already consumed the content and they are now on the lookout to find more information about your brand. They tend to refine their searches by using Google queries to find out more information with specific questions.

At this point, your entire focus should be on creating more specific content that ranks on the first page of Google so that customers can find it easier.

Also, tailor yourself to become an expert in this field whom your customers can follow closely and get answers to their multiple questions. You need to be keen at this point since the goal is to tailor your customers and push them to the next stage within the funnel.

When creating content to publish on your business site, focus on using topics that have business potential to attract more readers who have the potential to turn into long-term customers.

Note that once the customers have passed the awareness stage and consumed a lot of content, they take different routes in terms of thinking. They will begin making more specific searches that focus on specific areas.

The only way that you can convince the customers at this point is by creating content that is more specific on various topics that readers can get interesting in.

When creating the content, you need to acquire means of ensuring that the content is ranking on the first page of the search engine for the content to be easily accessible. Focus on getting better results and ensuring that both your content and the products help consumers solve their problems.

3. Intrigue Customers to Follow You

Ensure that customers have consumed the content you have published, and find it valuable to your business growth. This doesn't mean that the entire job is done.

They have an option to become your fans and not customers depending on how you persuade them. When you realize that you have a lot of gas and not customers, it means that there are several objections that you have not solved.

Also, they may have a problem understanding how to use the products you are offering. The only secret to success at this point is to convince them to follow you for them to get more tips about how the business you are running operates and how the products can be of great help to them. Once they follow you, it gets easier to address all the objections and push them down the funnel.

Ensure that the prospects follow you on all the social media platforms where you share business content. If you are using YouTube to educate your audience, convince them to subscribe to your channel.

On the other hand, if you are blogging, ensure that they have signed up on your email list. Regardless of the channel, you are using, ensure that you have a visible call to action that will remind them to either like, subscribe, or sign-up.

The call-to-action enables you to communicate with your customers from time to time. Also, it's the best way that you can use to reach prospects easily to persuade them and push them down in the funnel.

4. Consideration

This is the stage whereby customers know the problem, they know the solution, and they also know where to find the solution. What next? It doesn't mean that when customers know that they have a problem and you have the solution they will automatically choose you to offer the solution.

Chances are extremely high that there are other multiple solutions available that they can also choose and solve their problems.

Customers are likely to evaluate some of the alternatives available before deciding on the solution provider to their problem. The goal at this point is to convince the customers that you are the best solution provider who can help them solve the problem at hand and enhance the well-being of their daily lives.

You have the responsibility to help the customers understand why they should choose you over others.

You may have given them tips about how they can solve their problem with the products or services you are offering. However, you need to ask yourself if you are the only provider available.

If you realize that you are the only provider, pat yourself on the back since you have an outstanding selling proposition. However, chances are extremely low that you are the only service provider available.

You only need to prove yourself to be unique among others and you can solve the problem to your satisfaction. To be safer, you can acquire the nurture sequence approach that will help you explain why you are different from the rest.

The best way to do this is by creating an awesome narrative that will convince your customers and intrigue them to choose you over the rest.

5. Conversion

This is the final stage of the marketing funnel whereby your customers are almost convinced that you are the best choice. The only thing you need to do is to press the final nudge that will convince them to click on the purchase button.

If the business offers an incredible buying experience, prospects will be happy to purchase the products or services from you.

Note that this is also the best point where you can incorporate upsells. This refers to selling add-ons accompanied by the products that the customers are purchasing.

A good example of an upsell is when you purchase a MacBook from an Apple store, and they will ask if you would like the AppleCare.

This is exactly what an upsell refers to. Remember that the marketing funnel can also leak. You need to find out the best way possible of ensuring nothing leaks on the funnel for you to record a significant conversion rate.

The best way to fix leakage from the funnel is to ensure that you have metrics that you use to measure your business performance at every stage. Also, invest in retargeting to help you streamline your marketing efforts.

Imagine creating articles that discuss the products you are offering and customers just read and leave. This means that something is missing in your strategy that you need to find out and solve.

Retargeting will help you target those visitors who visited your website and left. This approach will help you to convince them to come back and convert by purchasing your products.

The first stage is to identify the part of the funnel where customers drop off. When doing retargeting, you need to convince them using an offer that is tailored to push them to the next stage within the funnel. If you have an offer that is tailored well, you will get it easier to persuade them and convert.

Conclusion:

At this point, you clearly understand how to funnel marketing operates from the outlined examples and stages discussed in this article. If you are just starting up in the business industry, it's time for you to create a simple marketing funnel that will help you persuade as many customers as possible.

You can begin by making something simple and continue making changes as time goes by until you will have something incredible that will contribute to your business's success. Also, you can expand your funnel in a way that will make it accommodates more prospects from different localities to create a better business environment that attracts potential customers.