Introduction

In the competitive world of Software as a Service (SaaS), driving organic traffic to your website is crucial. One of the most effective ways to achieve this is by optimizing your feature pages for non-branded keywords. Non-branded keywords are search terms that do not include your brand name but are relevant to the services or features you offer. This guide will explore the importance of non-branded keywords and how to optimize your SaaS feature pages to attract more organic traffic.

Understanding Non-Branded Keywords

What Are Non-Branded Keywords?

Non-branded keywords are search terms that potential customers use when they are not specifically looking for your brand. These keywords typically describe the products, services, or features you offer. For example, if you offer project management software, non-branded keywords could include "best project management tools," "task management software," or "team collaboration platforms."

Why Focus on Non-Branded Keywords?

Focusing on non-branded keywords can help you attract a wider audience. While branded keywords are important for people already familiar with your company, non-branded keywords can capture the interest of users who are searching for solutions without knowing which brand to choose. By targeting these keywords, you can increase your visibility, drive more organic traffic, and ultimately convert more visitors into customers.

How Non-Branded Keywords Benefit SEO

Non-branded keywords play a crucial role in SEO for several reasons:

Higher Search Volume: Non-branded keywords often have higher search volumes compared to branded ones, as they target a broader audience.
Competitive Advantage: Targeting non-branded keywords can help you stand out from competitors who might be focusing solely on branded terms.
Long-Tail Opportunities: Non-branded keywords include long-tail keywords, which are more specific and have a higher conversion rate.

Identifying the Right Non-Branded Keywords

Keyword Research Tools

To identify the right non-branded keywords for your SaaS feature pages, use keyword research tools like:

Google Keyword Planner: Provides search volume data and keyword suggestions.
Ahrefs: Offers comprehensive keyword research, including search volume, keyword difficulty, and competitor analysis.
SEMrush: Provides insights into keyword trends, search volume, and competitor keywords.
Moz Keyword Explorer: Helps you discover new keywords and analyze their potential.

Analyzing Competitor Keywords

Analyzing the keywords your competitors are targeting can provide valuable insights. Look at their feature pages and identify the non-branded keywords they are ranking for. Use tools like Ahrefs or SEMrush to conduct a thorough competitor keyword analysis. This can help you discover keyword opportunities that you might have missed.

Long-Tail Keywords

Long-tail keywords are longer and more specific keyword phrases that users are more likely to use when they are closer to making a purchase or finding the specific information they need. For example, instead of targeting "project management software," you could target "best project management software for small teams." Long-tail keywords typically have lower search volume but higher conversion rates.

User Intent

Understanding user intent is crucial when selecting non-branded keywords. User intent can be categorized into three main types:

Informational Intent: Users are looking for information. Example: "how to manage projects effectively."
Navigational Intent: Users are looking for a specific website or page. Example: "best project management software review."
Transactional Intent: Users are ready to make a purchase. Example: "buy project management software."

Optimizing SaaS Feature Pages

On-Page SEO

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Key on-page SEO elements include:

Title Tags

Title tags are one of the most important on-page SEO elements. Ensure your title tags:

Include the target non-branded keyword.
Are compelling and relevant to the content.
Are between 50-60 characters to avoid being cut off in search results.

Meta Descriptions

Meta descriptions provide a summary of the page content. Although they don't directly affect rankings, they can influence click-through rates. Ensure your meta descriptions:

Include the target non-branded keyword.
Are compelling and accurately describe the page content.
Are between 150-160 characters.

Header Tags

Header tags (H1, H2, H3, etc.) help organize your content and make it easier for search engines to understand. Ensure your headers:

Include relevant non-branded keywords.
Are used hierarchically, with H1 for the main title and H2, H3 for subheadings.

Content Optimization

Content is king in SEO. Ensure your feature pages provide valuable, relevant, and well-structured content. Key content optimization tips include:

Keyword Placement: Naturally include your target non-branded keywords in the content, especially in the first 100 words.
Readability: Use short paragraphs, bullet points, and images to make the content easy to read.
Length: Ensure the content is comprehensive enough to cover the topic but not unnecessarily lengthy.

Image Optimization

Images enhance user experience and can also contribute to SEO. Ensure your images:

Have descriptive file names that include relevant keywords.
Include alt text with relevant keywords to help search engines understand the image content.
Are optimized for fast loading times.

Technical SEO

Technical SEO involves optimizing your website's infrastructure to improve its search engine visibility. Key technical SEO elements include:

Site Speed

Site speed is a crucial ranking factor. Ensure your website loads quickly by:

Optimizing Images: Compress images without compromising quality.
Minifying CSS, JavaScript, and HTML: Reduce file sizes to improve load times.
Using a Content Delivery Network (CDN): Distribute content across multiple servers to reduce load times.

Mobile Optimization

With the increasing use of mobile devices, having a mobile-optimized website is essential. Ensure your website:

Is Responsive: Adjusts to different screen sizes and orientations.
Has a Mobile-Friendly Design: Uses large buttons, readable text, and easy navigation on mobile devices.

URL Structure

A clear and organized URL structure helps search engines understand your website's content. Ensure your URLs:

Include Keywords: Use relevant keywords in the URL.
Are Short and Descriptive: Keep URLs concise and descriptive.
Use Hyphens to Separate Words: Avoid using underscores or spaces.

XML Sitemap

An XML sitemap helps search engines index your website's pages. Ensure your XML sitemap:

Includes All Important Pages: Include all feature pages and other important pages on your website.
Is Submitted to Search Engines: Submit your sitemap to Google Search Console and Bing Webmaster Tools.

Off-Page SEO

Off-page SEO involves activities outside your website that can impact your search engine rankings. Key off-page SEO elements include:

Backlinks

Backlinks are links from other websites to your website. They are a crucial ranking factor. To build high-quality backlinks:

Create Valuable Content: Produce content that others want to link to.
Guest Blogging: Write guest posts for reputable websites in your industry.
Outreach: Reach out to influencers and bloggers to promote your content.

Social Signals

Social signals, such as likes, shares, and comments, can indirectly influence your SEO. To improve your social signals:

Promote Content on Social Media: Share your content on social media platforms.
Engage with Your Audience: Respond to comments and engage with your audience on social media.
Encourage Sharing: Make it easy for users to share your content by adding social sharing buttons.

Measuring and Analyzing Results

Google Analytics

Google Analytics is a powerful tool for measuring and analyzing your SEO efforts. Key metrics to track include:

Organic Traffic

Organic traffic refers to visitors who find your website through search engines. To track organic traffic:

Go to Acquisition > All Traffic > Channels: This report shows the different channels driving traffic to your website.
Select Organic Search: This filters the report to show only the traffic coming from organic search.

Bounce Rate

Bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that your content is not engaging or relevant. To track bounce rate:

Go to Behavior > Site Content > All Pages: This report shows the bounce rate for each page on your website.

Conversion Rate

Conversion rate is the percentage of visitors who complete a desired action, such as signing up for a free trial or making a purchase. To track conversion rate:

Set Up Goals: Go to Admin > Goals > New Goal and set up goals for your desired actions.
Go to Conversions > Goals > Overview: This report shows the conversion rate for your goals.

Google Search Console

Google Search Console provides insights into your website's search performance. Key metrics to track include:

Impressions

Impressions refer to how often your website appears in search results. To track impressions:

Go to Performance > Search Results: This report shows the number of impressions your website has received.

Clicks

Clicks refer to how often users click on your website in search results. To track clicks:

Go to Performance > Search Results: This report shows the number of clicks your website has received.

Average Position

Average position refers to the average ranking of your website in search results. To track average position:

Go to Performance > Search Results: This report shows the average position of your website in search results.

Adjusting Your Strategy

Based on the data you collect from Google Analytics and Google Search Console, adjust your SEO strategy to improve your results. Key adjustments include:

Updating Content

Regularly update your feature pages to ensure they remain relevant and valuable. Add new information, update outdated content, and optimize for new keywords.

Improving User Experience

Enhance the user experience on your website by improving site speed, ensuring mobile optimization, and making the content more engaging and readable.

Building More Backlinks

Continuously build high-quality backlinks to improve your website's authority and search engine rankings. Focus on creating valuable content, guest blogging, and outreach.

Conclusion

Feature page SEO for SaaS involves optimizing your feature pages for non-branded keywords to drive organic traffic. By focusing on non-branded keywords, you can attract a wider audience, improve your search engine rankings, and increase conversions. Remember to conduct thorough keyword research, optimize your on-page and technical SEO, build high-quality backlinks, and regularly measure and analyze your results. With a well-executed SEO strategy, you can achieve long-term success and growth for your SaaS business.

Incorporating offshore SEO strategies can further enhance your global reach and bring in more diverse customer segments, ultimately boosting your organic traffic and revenue.

Feature Page Seo for Saas: Non-Branded Keywords for Traffic