Factors to Watch Out for While Ordering Marketing Video Books

Modern marketing techniques and methods are pretty different from what they used to be once upon a time, and while fliers and newspaper ads ruled the roost back then, modern marketing techniques like SMM and video book have largely overtaken the other conventional tools and avenues out there.

In this day and age, it is essential for businesses to stay a step ahead of the competition at each and every juncture, and due to that, one must rely heavily on the modern marketing technologies that are being developed on a seemingly regular basis. Video in print is one of the latest tools to enter this segment, and seemingly overnight, they have taken over the market by storm, establishing them as one of the premier marketing and promotional tools out there.

Confused regarding what they actually are? Well, a video book or video in print is a printed card of sorts that features a small video screen within itself. These screens come backed up with a power supply and memory unit. Programmed to display or play a specific, pre-loaded video message, these cards are some of the best that the industry has ever witnessed. Thanks to development in modern technology, these cards have come a long way from what they once were, and the screens that they feature have grown in size as well. Most modern suppliers and manufacturers feature screens of up to 10 inches, something that was previously unseen.

These screens can be used as domestic ceremonial tools as well. You can order a bunch that would act as greetings or invitational cards, something that would increase the appeal of that event that much more. Now, let us take a look at some of the factors that you must watch out for if you want to get your hands on the best there is.

Variations in sizes.

Customizability is favoured by each and every one out there, and the same can safely be said for marketers as well. While there are several manufacturers and suppliers out there, you must preferably work with one that features a wide variety of screen sizes.

The LCD screen used in a video book is optimized to play a pre-recorded video message, and the ultimate size and quality of the screen would depend on the purpose for which it is being used. Conventionally, you can avail such screens in everything from 2.4-inch configurations to 10-inch, and everything in between.

By working with such a video book supplier, you can tweak your promotional material to cater to a varied audience base while enforcing a certain degree of standardization as well.

The battery life.

When it comes to electronic appliances in this day and age, batteries are found in almost everything out there. Everything from modern smartphones to smartwatches employs batteries in some form or the other, and the same goes for video cards as well.

In most cases, a sub-1000 mAh battery is adequate to supply the cards, with most of them capable of supplying a battery backup of 4 hours. By working with a manufacturer who is known for using top-notch batteries, you stand a gain a user experience like none other.

The storage capacity.

The primary usage of video books lies in the video messages that they can play. There are a number of uses that these can be put to, and thus, it is crucial for them to be versatile, and a large memory capacity is essential to ensuring this versatility. Most top manufacturers would provide you with a size that you may need for your marketing policy, and by working closely with them, you stand to greatly benefit in more ways than one.

Print quality.

While video cards are meant to draw customers to the videos that are being played, we cannot afford to ignore the fact that these are cards that are printed to deliver a certain message to the target audience.

When it comes to paper printing, things just don’t get better than 1200 dpi on 300 GSM paper! This can be treated as the gold standard of commercial paper printing, and by working with a manufacturer that’s experienced in this segment, you would be able to get in on the very best there is.

Rechargeable capabilities.

For most of us, the marketing materials that are being delivered as video cards as something of a souvenir that we would love to preserve, and thus, it would be great if they were to come with rechargeable battery packs. Since the batteries that they feature are comparatively small, they can be charged up pretty rapidly, something that would improve usability immensely.

Final take:

A video in print card can safely be referred to as the future of marketing in more ways than one, and getting them from a top manufacturer would help you drive your marketing campaign effectively and efficiently. A quick search online would help you locate the most suitable ones out there.