Facebook Ads Library: Find Competitor Ads
The Facebook Ads Library is a free tool that permits you to follow and dissect your rivals' promotion campaigns. Utilizing keywords and fundamental filters, you can find creatives on similar and necessary topics. The critical contrast from other paid services, (ie, Adheart) is that its functionality is extremely restricted.
Search Competitor Ads in the Facebook Ads Library
Use the Library to search for ads by GEO, ad category (“All Ads” or “Social Issues, Choices and Politics”) and keyword.s Additional filters are also available:
Languages - choose the desired language of the ad.
Advertiser - if you want to see a specific competitor (or several).
Platforms - choose where ads are placed (Facebook, Instagram, Audience Network or Whatsapp).
Media type - what is used in the ad (images, memes, videos or none).
Status - active ads, and inactive ads.
Impressions by date - you can select filter by timeline of when the ad was launched.
By tapping on an advertiser, you can see both the page on Facebook or Instagram (contingent upon where the ad was sent from), as well as every single running ad's info; the total number of ads, which ones are active, when they started, and on which platform(s).
Why use the Facebook Ads Library?
Additional information when analyzing competitors' ad campaigns is always valuable. If you don't have ad monitoring services handy, then the Facebook ad library can address all basic necessities for free. To do this, you need to know the competitor's page or chosen keywords, to search for ads.
Despite the large coverage, the filtering options are extremely limited - there is no search by domain, application, IP, button types nor other parameters that allow you to narrow down the campaigns. If you need more detailed analytics, definitely look into using spy services.
More to come in future editions. . . .