Essentials for Choosing the Right Font for Your Website

When the conception of a website starts in your mind, many things start mushrooming along with it, the website's design, the webpage, its layout, design, logo, fonts, colour palette, pictures, and whatnot. The one-stop solution to all your queries is the Best Web Design Company in Melbourne.

Why bother about fonts?

Words, undoubtedly, have the strongest impact on someone’s psyche, but how they are presented plays a significant role as well. Their design, legibility, placement, and appeal can make or break the image of the website. A variety of fonts add to the aesthetic value of the words and the website while serving their functional and technical purpose. Hiring the best web design company in Melbourne gives you the freedom to choose from a variety as they offer a plethora.

What to look for?

There are many fonts to choose from, but the question is how to choose and go about it. The font has to be a mouthpiece of your website, spreading the right message to interested readers and buyers. Some websites prefer using a variety of fonts as they love to play with the words and the imagination of their readers, whereas others prefer using only a couple of them, thinking it might confuse the reader. Fonts can affect the reading speed and comfort of the readers and can also play with their emotions. Best Web Design Company in Melbourne clarifies the role of each font and combination of fonts that help in displaying the actual face value of your website.  

How to go about it?

Let’s get to the details of the various factors that must be kept in consideration while designing or revamping a website’s font, keeping your choices and preferences in mind –

1.  Legibility

People either read the whole text, read casually, or just skim-read. Fonts capture the readers’ interest. They must be readable for everyone. Simple fonts look easy to read and easy to understand. Such fonts evoke the readers’ desire to continue reading as they can read without strain. The stylish fonts may add to the value of the content but are not easily readable by all. Italics, bold letters, and all capital letters are also not acceptable in every type of content.

2.  Size

The size of the font is the next important factor. The website must use all sizes of fonts, but to give a consistent look to the website, the fonts must be divided into three types –

●     Primary Font –  You can go all out for these fonts as they work as brand ambassadors for your website. Let your creative juices flow, and flexibly use these fonts as per the brand requirement. This font size is used in the logo, the headings, the homepage, etc. Bigger fonts capture readers’ attention for longer. Their choice also depends upon the purpose of the website. A website for the elderly must have most of its content in the primary font.

●     Secondary Font – The body of the content must be in this font size. This font doesn’t give much choice as the whole body must be the same size. Yet comprehension is the key here. The size has to be such that it’s comprehensive and distinctive, along with being legible and attractive. It must be complementary to the primary font as too much difference would look jagged and haphazard.

●     Tertiary Font – Call buttons, Interaction boxes, and navigation menus that pop up suddenly while reading the text have this font. This font is also known as Accent Font. These should be bold and eye-catching, prompting the reader to act as soon as seen. So, the best web design company in Melbourne suggests a variety of these fonts to evoke a prompt reaction from the reader.

A correct mix of all these is the right ingredient for a flawless reading experience.

3.  Contrast & Colour

Creatively playing with colours gives flexibility and sets a mood for the reader. The background’s contrast with the font’s colour makes the content captivating. Too bright or too light colours make it hard to read the content. Various colour combinations work excellently with each other. Choose colours that go well together. Some websites want the content to be displayed in simple black, and then the background should be white as they go very well together. The main colour of the website decides the tone and the brightness of the colours of the content and the fonts. It’s always advisable to use only two or three colours on the whole.

4.  Alignment

The alignment of the font changes the appearance of the website. Properly spaced words with clear fonts make the reading easy and enjoyable. Adding unnecessary styles and designs can make the website look shabby and the content cringy. Too many fonts can’t work in harmony. There has to be clarity in the printed words to make the content matter. Then only the reader would pay attention to what the website has to offer.

Summing Up

Keep these nuances in mind while designing your website. Remember, the way words are sprawled all over the readers’ screens makes a whole world of difference as it's a means to communicate with them. Consistency exudes professionalism and helps build recognition for your brand.

With these guidelines, you can choose the fonts if you want to go all solo, or you can contact the Web Design Agency for all the help you need, and you can sit back and relax!!