SMS and email are some of the most trusted channels for marketing. They have been around for a couple of decades, and nothing stops them from growing to an even more reliable channel. Globally, the revenue of email marketing is expected to reach $13.69 billion by 2025. Meanwhile, by 2025, the U.S. market size of SMS marketing is forecasted to grow by 20.3% from its $3.5 billion value in 2018.
The markets of email and SMS may rise at a steady pace, but in this new era of marketing, competition is fiercer than ever. With social media and the growing popularity of e-commerce, more and more brands are starting to surface, splitting the average consumer’s attention in many directions.
As a marketer, you need to know which channel is best for reaching your target customers and generating the highest return on investment (ROI). As you create your marketing strategy, you need to determine whether email or SMS or both email and SMS are the most effective channels to achieve your desired results.
Both channels serve different purposes, so you shouldn’t ask which one is more effective than the other. But, you should assess how and when you should use them. This infographic lays out the pros and cons of email and SMS marketing to help you weigh your options.